Aneesh Dhawan | The AI Trust Gap in Research and What to Do About It
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
Aneesh Dhawan | The AI Trust Gap in Research and What to Do About It
-
ナレーター：
-
著者：
A CMO Confidential Interview with Aneesh Dhawan, the Co-Founder and CEO of Knit, an AI Native Research Firm.
Aneesh shares toplines from Knit's AI Trust Survey of 150+ enterprise research leaders and details how the biggest fear has morphed from potential job loss to AI outputs without expert, human judgement.
Key topics include:
- The difference between data, insights and storytelling
- Why research utopia may be just around the corner
- Tips for vendor selection
- The importance of good governance habits
Tune in to hear why your research leader will eventually function like a Head Chef.
⏱️ Chapters
1:30 - AI in Market Research
3:06 - AI Trust Index Findings
4:28 - Greatest AI Researcher Fears
7:01 - Governance and Human Judgment
11:31 - ROI and AI Slop
14:14 - The Future of Research
16:09 - Choosing AI Research Vendors
18:05 - Governance and Best Practices
24:26 - Addressing the Trust Gap
27:03 - Advice for AI Implementation
Subscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives.
#CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentric
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.