Andy Crysell - Non-Executive Chair, Creative Consultant, Founder of Crowd DNA
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Andy Crysell - Non-Executive Chair, Creative Consultant, Founder of Crowd DNA
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How do you go from foot messenger to founder of a cultural insights & strategy company?
And how do you keep your cool when you've been sent to interview Wu-Tang Clan?
Andy Crysell is a non-executive chair, creative consultant and founder of Crowd DNA.
In our conversation, we discuss:
- How delivering photographs to the world's biggest ad agencies kick-started his creative career
- The impact of acid house rave culture as a democratising force
- What it was like to be a freelance writer for publications including Mixmag, i-D, DJ Mag, The Face, Muzik and NME
- How benefits such as Jobseeker's Allowance were a lifeline for creatives
- What it feels like to transition from freelancer to founder
We also talk encouraging brands to view people as individuals - not walking cash pots - the need to open up insight and strategy careers to people from marginalised backgrounds and why the Museum of Youth Culture is addressing a pressing need to change pervasive narratives around young people.
To find out more about the Museum of Youth Culture, visit: https://www.museumofyouthculture.com/
To connect with Andy on LinkedIn, head to: / andycrysell
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