People are selling their collections, thinning the numbers and backing away from watch collecting. Today, I want to understand why people collect watches in the first place, what happened during the boom, why people are now leaving the fold and whether it’s ultimately good or bad for those of us left behind.

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You know the drill—this is where you come to get all the very latest watch news fed right into your eyeholes. And we’ve got some absolute bangers this time, including an incredibly rare Rolex that changed the entirety of watchmaking.

Featured watches:

Dann Phimphrachanh Seconde Vive

Voutilainen 28 Kohan

Albishorn Type 10 Classic

Armin Strom Mirrored Force Resonance Zeitgeist 1665

Azuki x H. Moser & Cie. Elements of Time

Pierre Gasly x H. Moser & Cie. Streamliner Tourbillon

Lebois & Co. Coquille d’œuf Chronograph

Lebois & Co. Heritage Small Seconds

Vianney Halter x Behrens Master Collection KWH

Cartier Santos De Cartier Titanium

Girard-Perregaux Laureato Fifty

Celadon HH Century Cloissoné Porcelain Dunes and Cascading Cubes

Kollokium Projekt 02

Hublot MP-17 Meca-10 Arsham Splash

Ming Polymesh

Urwerk UR-10 Spacemeter

Omega Dark Side of the Moon

Hautlence The Sphere Series 3

Moritz Grossmann Tourbillon Titan and Tremblage

Breguet Classique Phase de Lune 7235

Breguet Classique Classique Régulateur à Pivot Magnétique 7225

Breguet Reine de Naples Phase de Lune 9935

Rolex Oyster Mercedes Gleitz

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After over a decade of not owning a Rolex and then buying one pre-owned, I finally got the call from the AD barely a few weeks later. Hold on to your overdrafts, people. We’re going in… to the AD. To get my new Rolex.

Featured watches:

Rolex Submariner 124060

Find more great watches like this at https://subdial.com

Get great straps for your watches at https://delugs.com

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This right here is your one stop shop for all the cheap new releases this month. And there are a few of them, so less chat and more watches! Let’s go!

Featured watches:

Studio Underd0g Fears Mim0sa

Earthen Summit

Benjamin James Scarifour Stone

Anders AC2 Volcán

Citizen Tsuyosa 60

Farer Three Hand Series III

Arsène Lippens Artigiano

Echo/Neutra Averau Ceramic

Lorier Merlin

Tissot Ballade

Radcliffe L’Instant Sonore

Seagull 1963 Legacy Edition Moonphase

Brew Metric Digital Blend

Spaceone Skeleton Titanium Tellurium

Spinnaker x seconde/seconde/ 47+3 Phantoms 2025 Edition

Seiko Rotocall

Christopher Ward C63 Sealander Rocks

Louis Erard 2340

Nomos Club Sport Neotmatik Worldtimer Night Navigation

Kiwame Tokyo Usuki and Kurotsuki

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With reports of the market finally starting to level out, what’s the landscape looking like? Here are ten hot Rolex watches now trading under retail.

Featured watches:

Rolex Air-King 126900

Rolex Yacht-Master 40 126622

Rolex GMT-Master II 126711CHNR

Rolex Explorer 40 224270

Rolex Explorer II 226570

Rolex Deepsea 136660

Rolex Sea-Dweller 126600

Rolex Cosmograph Daytona 126519LN

Rolex Yacht-Master 42 226659

Rolex GMT-Master II 126719BLRO

Rolex Submariner Date 126610LN

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Recently, luxury watch prices have exploded to rip-off levels. But why? Today we’re going to pick apart the pricing model of luxury watch brands and their fake watch alternatives to find out what’s going on with these insane costs.

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These last few months have been an absolute oasis of some of the best watchmaking to come out in a long time, and we’re about to dive into all of it, including one of the most incredible horological creations ever conceived.

Featured watches:

Jaeger-LeCoultre Master Control Calendar

H. Moser & Cie. Pioneer Flying Hours

Otsuka Lotec Jiro Katayama No. 9

TAG Heuer Carrer Astronomer

Jacob & Co. Astronomia Four Axis Tourbillon

Ferdinand Berthoud Naissance d’Une Montre 3

Tudor 1926 Luna

Ming 57.04 Iris

Panerai Luminor Marina Militare PAM05218

Greubel Forsey QP Balancier

Egeiro

Hulsman Easy Perpetual

Roger Smith Series Six

Ulysse Nardin Freak X Crystalium

Ulysse Nardin Blast Free Wheel Silicon Green

MB&F Legacy Machine 101 EVO

Renaud Tixier Monday

Berneron Quantième Annuel

Old Soul By Vianney Halter and Massena LAB

Fears and Studio Underd0g The Manhattan and Uif Njn0tb

Vacheron Constantin Tribute to the Quest of Time

Vacheron Constantin La Quête du Temps

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If it’s a desirable timepiece you want but you can’t be bothered with Rolex, then here’s a selection of awesome alternatives that rank high on the desirability chart.

Featured watches:

Gronefled Grone Oldenzaal

MB&F M.A.D.2

D. Dornbluth & Son

AnOrdain Model 1

Kurono Tokyo Sensu EOL

Ming 37.02 Ghost

Halios Seaforth IV

Anoma A1 Optical

Straum Jan Mayen

Omega x Swatch MoonSwatch

Prefer to watch on YouTube? You can here: https://youtu.be/5ooH2FYPI_I

Keep up-to-date with the latest at www.andrewmorganwatches.com

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