It’s time for some real truths. Let’s be honest with ourselves: buying watches isn’t all puppy dogs tails and squirrel’s biscuits. We like to pretend, we like to ignore, but there are some harsh realities that you need to be aware of. Let’s go cold turkey together!

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Even with Watches & Wonders just a recent memory, there’s been a whirlwind of new watches that you most definitely mustn’t miss out on. There’s affordable must haves, revolutionary high end creations, and of course the answer to the age-old old question: what happens when you force cheap plastic through an octagonal hole?

Featured watches:

Kiwame Tokyo Mune

Echo/Neutra Rivanera + Seconde/Seconde/

De Bethune DB28XS Sea Tourbillon

Sartory Billard SB10

Aaron Becsei Pameus

Venezianico Arsenale Calendario

Cleguer Inspiration One

Fears Brunswick 40 Filton

Universal Genève

Baltic Seconde Majeure

Wolbrook Jetflyer

Jacob & Co. Godfather II

Ressence Type 11

Anton Suhanov Flamingo

Naissance d'une Montre 4 - Le Carrousel

Rexhep Rexhepi Chronograph Flyback

Raymond Weil Millesime The Fifty

Minerva The Unveiled Crownless

Stéphane Pierre and Julien Tixier L’Impétrant

H. Moser Streamliner Small Seconds Lime Green Enamel Boutique Edition

Ming 29.06 Peepshow

Longines Hydroconquest

Audemars Piguet x Swatch Royal Pop

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Many must-have pieces have become a lot more expensive, so today I’ll be highlighted five of those overpriced pieces, showing you how much more you can get for your money and also introducing something just as good for way, way less as well.

Featured watches:

- Omega Speedmaster Moonwatch Professional Black And White

IWC Portugieser Chronograph

Longines Spirit Flyback

- Audemars Piguet Royal Jumbo Extra Thin

IWC Ingenieur Perpetual Calendar

Girard-Perergaux Laureato 38mm

- Patek Philippe Calatrava 6007G

Ulysse Nardin Freak X Rose Gold

Vacheron Constantin Fiftysix

- Cartier Crash

Berneron Mirage

Anoma A1 Optical

- A. Lange & Söhne Lange 1

Moritz Grossman Backpage

Glashütte Original PanoMaticLunar

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When I say stainless steel sports Rolex, you immediately think of waitlists, high resale values, and limited opportunity to buy without getting a downpayment on your kidneys. The truth, actually, is somewhat different, and unexpected, if you know what you’re looking for.

Featured watches:

Rolex Sky-Dweller

Rolex Yacht-Master

Rolex Submariner

Rolex Deepsea

Rolex Explorer II

Rolex Air-King

Rolex Explorer

Rolex GMT-Master II

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I seem to have a habit of buying watches it turns out I don’t actually want. These are mistakes I repeatedly make, and it lands me with a collection half-filled with watches I inevitably end up selling. Call this a confession, advice, whatever you want: these are the big errors I keep on making when I buy watches.

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There are watches that, once, I really liked, and either had in my collection, considered having in my collection or wished I could have in my collection. But for many reasons that we’re going to look into today, that’s no longer the case.

Featured watches:

Omega Speedmaster

Rolex GMT-Master

Audemars Piguet Royal Oak

A. Lange & Söhne Saxonia Thin

Grand Seiko Snowflake

Bremont MBII

Bell & Ross BR01

Tudor Black Bay Chrono

TAG Heuer Carrera

IWC Portuguese Chronograph

Jaeger-LeCoultre Reverso

Vacheron Constantin FiftySix

Hublot Big Bang

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Here's the latest watches from all the best brand at Watches and Wonders, including Tudor, Patek Philippe and Cartier.

Featured watches:

Armin Strom Minute Repeater Resonance 12:59

Cartier Roadster

Grand Seiko Spring Drive U.F.A Ushio 300 Diver

H. Moser & Cie. x Reebok Streamliner Pump

H. Moser & Cie. Endeavour Minute Repeater Cylindrical Tourbillon Skeleton

Hautlence The Kubera

IWC Pilot's Venturer Vertical Drive

Jaeger-LeCoultre Master Control Chronometer

Oris Star Edition

Patek Philippe 6105G

Patek Philippe 5840P

Patek Philippe 7129J

Patek Philippe 7047G

Patek Philippe 5810 and 5610

TAG Heuer Monaco Evergraph

Tudor Black Bay 58

Tudor Monarch

Ulysse Nardin Super Freak

Vacheron Constantin Overseas Ultra-Thin 2500V

Vacheron Constantin Overseas Dual Time Cardinal Points

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It’s that time of year again: Rolexmania is here with the latest releases from Watches and Wonders 2026! And there are some big surprises, not to mention the most desirable watch Rolex has ever made, plus a shock discontinuation from the catalogue as well.

Featured watches:

Rolex Oyster Perpetual 100 Anniversary

Rolex Oyster Perpetual Jubilee motif dial

Rolex Oyster Perpetual Natural Stone

Rolex Yacht-Master II

Rolex Daytona

Rolex GMT Master II Pepsi

Prefer to watch on YouTube? You can here: https://youtu.be/3mh4s-IFqUc

Keep up-to-date with the latest at www.andrewmorganwatches.com

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