Most people think writing a book is all about talent. But the truth? Even the best ideas fall apart without clear communication and the right publishing strategy. And when a ghostwriter who’s worked with names like James Clear and Jefferson Fisher says simplicity is the real superpower… You listen.

Welcome to the Amplified Business Show - where technology meets real-world solutions. This is the space for anyone looking to work smarter, communicate better, and build stronger operations through AV and tech-enabled systems.

Episode Highlights

In this conversation, ghostwriter and editor Blake Atwood breaks down what it actually takes to write a book people want to read. From his experience working on Atomic Habits and The Next Conversation to his insights on traditional vs. self-publishing, Blake explains why clarity wins, how technology is reshaping the writing process, and what authors need to know before taking the next step in publishing.

Episode Outline

• Blake’s background in nonfiction writing and how his work with James Clear shaped his approach.
• Behind-the-scenes experiences from ghostwriting and book coaching.
• The rise of AI tools and how they help—and hurt—the creative process.
• Traditional publishing vs. self-publishing: key stats and financial differences.
• How to choose between traditional, self, and hybrid publishing based on personal goals.
• The importance of simplicity and clear communication in writing.
• Favorite leadership and business books that shaped Blake’s perspective.
• Using social media as a content testing ground before writing a full book.
• Where technology in writing is headed, including text-to-video storytelling.
• Why authors need a strong website and digital presence.
• How networking and consistent quality shaped Blake’s career

Episode Chapters

00:00 Intro

03:04 Blake's Unconventional Experience and Technology's Impact on Writing

08:04 Traditional vs. Self-Publishing

12:54 Balancing Traditional and Self-Publishing

17:16 Favorite Books and Writing Techniques

31:33 Social Media and Book Promotion

45:47 Future of Technology in Writing

46:01 The Role of Websites and Digital Presence

46:17 Networking and Professional Growth

Action Taken

• Check out Do the Work by Steven Pressfield.
• Reach out to Blake at blake@blakeatwood.com
• Reflect on personal goals for writing: mass reach, authority building, or personal storytelling.
• Review current digital presence to make sure it reflects who you are and what you do.

Conclusion

Blake’s message is simple: good writing starts with clarity, and the right publishing path begins with understanding the purpose behind the book. Whether writing for impact, authority, or personal legacy, the real progress comes from consistent effort, honest reflection, and surrounding yourself with people who elevate the work.

Call To Action

If this episode sparked ideas or helped clarify your writing or publishing direction, share it with someone who would benefit from it and stay connected for more conversations like this.

Supporting Information

Connect with Jeff

Website: www.casav.com

Website: www.texascollective.studio

LinkedIn: https://www.linkedin.com/in/jeff-price-8776b674/

Connect with Blake

blake@blakeatwood.com

Thanks for tuning in. Your support means a lot, and these conversations matter even more when they reach people who need them. Grateful to have you here.

There’s something powerful about watching a traditional process transform through technology. When that shift happens at scale, it changes everything people, workflow, and the entire direction of a company.

Welcome to the Amplified Business Show - where technology meets real-world solutions. This is the space for anyone looking to work smarter, communicate better, and build stronger operations through AV and tech-enabled systems.

Episode Highlights

In this episode, Bridgette Ferrero, CEO of iCopy Legal, shares how a once paper-heavy records retrieval service evolved into a tech-driven operation serving clients nationwide. From AI-powered summarization to streamlined onboarding and remote team culture, Bridgette walks through the systems, tools, and strategic decisions that shaped their growth. She also opens up about the challenges of scaling, staying focused, and preparing for the next wave of innovation.

Episode Outline

• The shift from a paper-based workflow to a scalable, tech-enabled platform.
• How AI is transforming transcription, summarization, and document management.
• The behind-the-scenes workflow of retrieving complex records.
• Building and sustaining a remote workforce across multiple states.
• Tools that keep the team connected: Loom, Slack, Monday.com, Zoom, Google Workspace.
• The importance of structured onboarding and tech-supported recruiting.
• Managing “shiny object syndrome” with advisors and long-term planning.
• Leveraging events, swag, and personal connection to strengthen team culture.

Episode Chapters

00:00 Intro

00:05 iCopy Legal's Journey and Evolution

01:40 Records Retrieval Process

03:44 Client Focus and Remote Work Culture

07:40 Technology and Communication Tools

16:32 Onboarding and Training Processes

19:06 Future Technology and Innovation

25:33 Challenges and Strategies for Growth

29:58 Swag and Event Experiences

Call to Action

If this episode sparked an idea or helped you think differently about tech and operations, follow the show and share it with someone who’ll appreciate the insights. Conversations like this help the community grow.

Supporting Information

Connect with Jeff

Website: www.casav.com

Website: www.texascollective.studio

LinkedIn: https://www.linkedin.com/in/jeff-price-8776b674/

Connect with Bridgette:

Website: https://www.icopylegal.com/

LinkedIn: https://www.linkedin.com/in/bridgette-ferraro-94a7773b/

Thanks for tuning in to another conversation on the Amplified Business Show. More stories, more innovation, and more real-world lessons coming your way soon.

Dr. Troy Hall and Ben Jamin of Cohesion Culture reveal how traditional team building and engagement strategies are failing organizations. They introduce the three strategic elements of cohesion—belonging, value, and commitment—that actually create engaged employees who are helpful without being asked, active in problem solving, and eager to learn and grow. The conversation explores how technology, from AI-powered coaching bots to experiential learning platforms, can either enhance or destroy team culture depending on how it's implemented. Dr. Troy and Ben share how they pivoted their business during the pandemic, developed AI assistants Carl and Sally that know everything about leadership and sales, and created hybrid team-building experiences that make remote workers feel truly included rather than like afterthoughts. They challenge the notion of "work from home" versus "remote work," demonstrate why open offices fail without psychological safety, and explain why spending time on intentional connection before content is the foundation of every high-performing team.

Chapters:

• (00:00:00) Why Traditional Team Building Is Wasting Your Budget
• (00:02:42) The 3 Elements That Actually Create High-Performing Teams
• (00:06:57) How They Pivoted From $0 to International Programs in 3 Months
• (00:18:55) AI Coaching Bots That Know Everything About Your Business
• (00:36:41) The Secret Ingredient Most Leaders Miss Before Content
• (00:40:13) Technology That Destroys vs. Enhances Team Culture
• (00:43:34) Why "Work From Home" Is Killing Your Remote Team's Morale
• (00:46:22) The ROI of Getting Technology Right in Your Business
• (00:55:16) How AI Helps You Hire People Who Actually Fit Your Culture
• (01:04:22) The One Thing That Separates Thriving Remote Teams From Failing Ones

Links and Resources:

• Website
• Dr. Troy Hall on LinkedIn
• Website
• Ben-Jamin Toy on LinkedIn
• Communications Advisory Service(CAS) Website
• Jeff Price on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Amplified Business Show? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!