Most people think writing a book is all about talent. But the truth? Even the best ideas fall apart without clear communication and the right publishing strategy. And when a ghostwriter who’s worked with names like James Clear and Jefferson Fisher says simplicity is the real superpower… You listen.

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Episode Highlights

In this conversation, ghostwriter and editor Blake Atwood breaks down what it actually takes to write a book people want to read. From his experience working on Atomic Habits and The Next Conversation to his insights on traditional vs. self-publishing, Blake explains why clarity wins, how technology is reshaping the writing process, and what authors need to know before taking the next step in publishing.

Episode Outline

• Blake’s background in nonfiction writing and how his work with James Clear shaped his approach.
• Behind-the-scenes experiences from ghostwriting and book coaching.
• The rise of AI tools and how they help—and hurt—the creative process.
• Traditional publishing vs. self-publishing: key stats and financial differences.
• How to choose between traditional, self, and hybrid publishing based on personal goals.
• The importance of simplicity and clear communication in writing.
• Favorite leadership and business books that shaped Blake’s perspective.
• Using social media as a content testing ground before writing a full book.
• Where technology in writing is headed, including text-to-video storytelling.
• Why authors need a strong website and digital presence.
• How networking and consistent quality shaped Blake’s career

Episode Chapters

00:00 Intro

03:04 Blake's Unconventional Experience and Technology's Impact on Writing

08:04 Traditional vs. Self-Publishing

12:54 Balancing Traditional and Self-Publishing

17:16 Favorite Books and Writing Techniques

31:33 Social Media and Book Promotion

45:47 Future of Technology in Writing

46:01 The Role of Websites and Digital Presence

46:17 Networking and Professional Growth

Action Taken

• Check out Do the Work by Steven Pressfield.
• Reach out to Blake at blake@blakeatwood.com
• Reflect on personal goals for writing: mass reach, authority building, or personal storytelling.
• Review current digital presence to make sure it reflects who you are and what you do.

Conclusion

Blake’s message is simple: good writing starts with clarity, and the right publishing path begins with understanding the purpose behind the book. Whether writing for impact, authority, or personal legacy, the real progress comes from consistent effort, honest reflection, and surrounding yourself with people who elevate the work.

Call To Action

If this episode sparked ideas or helped clarify your writing or publishing direction, share it with someone who would benefit from it and stay connected for more conversations like this.

Supporting Information

Connect with Jeff

Website: www.casav.com

Website: www.texascollective.studio

LinkedIn: https://www.linkedin.com/in/jeff-price-8776b674/

Connect with Blake

blake@blakeatwood.com

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