Amilya Antonetti: Built and Sold a Half-Billion-Dollar Brand, and Still Didn't Like Who She Was
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Amilya Antonetti made her first million before she'd finished high school. Years later, after building and selling company after company and finally having everything, she looked in the mirror and realized she didn't like who was looking back.
She's a behaviorist, advisor, and founder of the Decode Method, credited with more than two billion dollars in client sales for clients including Steve Harvey, Mike Tyson, IBM, and Coldstone Creamery.
Her path there started with her son David, who doctors couldn't diagnose no matter how many times he ended up in the ER. Her grandmother taught her to make soap from scratch on the stove, and in 1995 that recipe became Soapworks, one of the companies that helped pioneer the chemical-free cleaning aisle across the US and Canada. She wrote about it in her book, Why David Hated Tuesdays.
In this episode, you'll learn:
- The construction site negotiation that made her a millionaire before she'd graduated high school
- What doctors told her husband about their son, and why she refused to accept it
- How a soap recipe from her grandmother's kitchen became a nationwide, chemical-free cleaning brand
- Why Oprah's team ended up calling Amilya directly after her own staff said no
- The three-minute morning practice she credits with everything that came after
- The self-check she runs before saying yes to any new venture, and why ego rarely survives it
- Why she believes part of an entrepreneur has to die every time they sell a company
- Her read on why technology is exposing bad leadership faster than ever
- What actually keeps her up at night now, and it has nothing to do with money
- Her theory on why everyone is exactly one behavior away from the life they want
Her core belief, after more than thirty years of building and rebuilding: everyone is exactly one behavior away from the life they want.
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