Craig Jukes spent 37 years in corporate life.

Then, on a flight home from a holiday Kefalonia, Craig had one of those moments.

Not a "quit your job tomorrow and go and live in a hammock" moment.

A PROPER lightbulb moment. 💡

He realised he didn't want retirement to be some vague, far-off prize at the end of another decade of work.

He wanted freedom NOW.

Freedom to work from anywhere. Freedom to travel. Freedom to spend the grim UK winter somewhere that didn't require a big coat, central heating, and emotional support biscuits.

He didn't just dream about it. He designed it.

Craig built a portable business. He reduced his financial drag. He invested sensibly. He decluttered the stuff, the costs, and the commitments that were keeping him stuck.

Then he quit corporate life and built a digital nomad lifestyle business around work he actually wanted to do.

Not because he fancied "quitting my job to start a business" in the Instagram laptop-on-a-beach sense (anyone ever tried actually USING a laptop on a beach??)

But because he wanted a business that supported his life, rather than a life that was permanently being sacrificed to support his business.

And from that journey, Craig created a simple five-step framework that others can swipe and deploy if they want their own version of financial freedom, and run a business from anywhere in the world.

These days, Craig spends months abroad, gets more sunshine than the average Brit should legally be allowed, and runs a business that gives him the freedom he planned for.

Not by accident. Not by magic. By discipline, planning, smart decisions, and surrounding himself with the right people.

Craig's story is a reminder that your dream lifestyle business probably isn't as ridiculous as your brain keeps telling you it is. You just need to price it up, reverse-engineer it, and start making those 1% improvements.

That's what Craig did.

You can hear Craig's story in full (including his full 5-step framework) in this episode of the Ambitious Lifestyle Business podcast.

Sep Frijia describes himself as a poker player in an entrepreneur's body.

Last summer, he was stuck at mediocrity in both his poker and business pursuits, but he decided to flip the script. By shifting his focus to long-term purpose rather than short-term wins, Sep transformed his approach and outcomes.

He studied the game-changing strategies of blueprints, reflection, and incremental progress, applying them both at the poker table and in his business. His mindset evolved from chasing immediate results to playing the long game, becoming unapologetically all-in on his purpose and trusted decision-making.

This journey culminated in winning his poker league, a trophy, and the One Percenter of the month award - proving that sustained effort and clarity can lead to unstoppable success. (Read more about how the One Percent Club can transform your approach here)

Want to learn how Sep's mindset and strategies can help you level up? Tune into the latest episode of the Ambitious Lifestyle Business podcast - available wherever you listen!

Jill French is a book coach and editor, who has edited more than 250 books, for fiction, creative nonfiction, and memoirs.

And now she's written her own book too - a book that languished at the bottom of her to-do list for years - until she joined the One Percent Club, and made it happen.

Jill leaned into the One Percent Club to help make this process easier - she used weekly accountability calls to maintain constant, never-ending progress towards the huge goal, and deal with any road blocks that stood in her way.

She attended regular Coaching Calls - and always found a nugget or two to implement (and/or add to her Could Do List - to stay on track and avoid overwhelm!)

She tapped into the One Percent Club community, to crowd source her book's cover, and hold herself publicly accountable for her 75-day challenge (to create a new client-relevant tip in evergreen format) - which again, she successfully completed.

Oh, and Jill has done all this, while enjoying a long trip to Australia...

And her reward? a holiday in Gran Canaria - which prompted her to ask the question on our recent One Percent Club Call, "Could I run my business from Gran Canaria?"

If you're thinking of writing a book - or creating a business that you LOVE (and could do forever), this episode is for YOU.

The Ambitious Lifestyle Business podcast is available wherever you get your podcasts...