When should you pause keywords on Amazon PPC? Most sellers pause too early and destroy their organic rank without realizing it.

In this episode, I break down the 5 rules you need to check before pausing any keyword in your Amazon ads campaign. The click threshold (it's not 10 clicks), why you need to compare conversion rates before you kill, how to identify the actual job of each keyword, why you should split winners before killing losers, and why placement data matters more than the keyword itself.

If you're getting clicks without sales on Amazon PPC, this episode shows you exactly how to decide what to do next. I also cover when lowering the bid is better than pausing, how negative keywords save campaigns instead of pausing them, and the real cost of pulling the trigger too early.

Pausing feels like optimization. Most of the time, it's just cutting off momentum before it has a chance to work.

#AmazonPPC #AmazonAds #AmazonFBA #PPCOptimization #AmazonSeller #AmazonAdvertising #AmazonKeywords #PPCStrategy #ACoS #AmazonPPCTips #SponsoredProducts #AmazonAdSpend #KeywordOptimization #EcommerceTips #AmazonFBATips

Are you wasting 20-40% of your Amazon ad budget on searches that will never convert? Negative keywords in Amazon PPC fix that problem, but only if you use them correctly.

In this episode, I walk through everything you need to know about negative keywords on Amazon. How to find them in your Search Term Report, the difference between negative exact and negative phrase match, how to build a master negative keywords list (150+ terms across 6 categories), and the mistakes that cause over-negating and kill campaigns.

I also break down N-gram analysis to spot wasting patterns, how to add negative keywords and ASINs in your campaigns step by step, and the positive-to-negative ratio that separates profitable campaigns from wasteful ones.

Whether you're running Sponsored Products, Sponsored Brands, or Sponsored Display, negative targeting is the fastest way to lower ACoS and improve ROAS without spending more. This is the complete guide, from finding waste in your search term report to building a system that prevents it before it happens.

#AmazonPPC #NegativeKeywords #AmazonAds #AmazonFBA #PPCOptimization #AmazonAdvertising #AmazonSeller #SponsoredProducts #ACoS #AmazonPPCStrategy #ROAS #AmazonFBATips #PPCTutorial #AmazonAdSpend #EcommerceTips

TikTok is quietly blocking seller-fulfilled orders while Amazon rolls out a 15% discount specifically for TikTok sellers. Coincidence? Not even close.

In this episode, I break down the new TikTok-Amazon fulfillment pipeline that nobody's talking about. What's actually happening behind the scenes, Amazon's new MCF Preferred Pricing ($1 credit per unit, up to $50K annually), the real math on whether it saves you money, and how to set the whole thing up step by step.

I also get into the bigger strategic picture: TikTok and Amazon aren't competing anymore. They're building a shared commerce pipeline. TikTok drives discovery, Amazon handles fulfillment, and sellers either profit from both or get squeezed in the middle.

Whether you're doing 500 or 5,000 TikTok orders a month, this episode helps you figure out if the switch makes sense for your margins and exactly how to play it if it does.

#TikTokShop #AmazonFBA #MCF #Ecommerce #MultiChannelFulfillment #TikTokSeller #AmazonMCF #EcommercePodcast #AmazonSellers #FulfillmentStrategy #OnlineBusiness #TikTokShopSeller #MCFPreferredPricing #Dropshipping #EcommerceTips