Are you wasting 20-40% of your Amazon ad budget on searches that will never convert? Negative keywords in Amazon PPC fix that problem, but only if you use them correctly.

In this episode, I walk through everything you need to know about negative keywords on Amazon. How to find them in your Search Term Report, the difference between negative exact and negative phrase match, how to build a master negative keywords list (150+ terms across 6 categories), and the mistakes that cause over-negating and kill campaigns.

I also break down N-gram analysis to spot wasting patterns, how to add negative keywords and ASINs in your campaigns step by step, and the positive-to-negative ratio that separates profitable campaigns from wasteful ones.

Whether you're running Sponsored Products, Sponsored Brands, or Sponsored Display, negative targeting is the fastest way to lower ACoS and improve ROAS without spending more. This is the complete guide, from finding waste in your search term report to building a system that prevents it before it happens.

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