Parag Mamnani is the founder and CEO of Webgility, which automates accounting for multi-channel brands and retailers. He built eCommerce stores on osCommerce and X-Cart before Magento, ran Amazon Webstore until Amazon sold it to Shopify, and started Webgility almost two decades ago on three words written on a napkin, integration, automation and insights. Brent and Parag go back to the early Magento Imagine days.

In this episode Brent and Parag cover:

• Why the commerce platform is not your system of truth, and why the accounting system is the only place the real margin and cash flow live
• Almost right is not good enough. Nobody accepts 95 percent accurate books, and the best AI accounting benchmarks land in the low 90s
• AI as a pretty intelligent intern, sycophancy, and the first awe-inspiring report that falls apart when you double-click
• How Webgility works with QuickBooks, Xero and NetSuite, and the battleground over who owns the general ledger
• Three habits for business owners, a clean system of record, a monthly close rhythm, and time spent reading the financials
• Black Friday, agentic commerce and why Parag expects agents to stay a small share of transaction volume

Parag gives the Free Joke Project an eight.

This episode is sponsored by Webgility.

Links from Webgility
Webgility https://www.webgility.com
$300 worth of free eCommerce books audit for Talk Commerce listeners https://www.webgility.com/ecommerce-books-audit
Limited-time offer, 50% off the full-service bookkeeping package https://www.webgility.com/schedule-expert-session
Parag on LinkedIn https://www.linkedin.com/in/paragmamnani/