The moment you start a business, you’re also signing up to be a marketer... and for most of us, social media is where that starts. It felt free, it gave the little people the reach of the big players, and then somewhere along the way we realised it costs us time, energy, attention and creativity instead of money, so we started rushing it. Just get it done, get it out, f*ck it off.

In this episode I’m challenging that, because if Instagram is your main lead source, or you want it to be, it deserves to be treated as seriously and as sacredly as any other part of your business. And yes, I’m calling myself out too, because I’m right in the middle of up-levelling my own.

What we talk about

• Why social media was never free, and what it’s actually costing you
• What a tick-and-flick posting habit says about your relationship with your audience
• Where AI belongs in your content (and why your opinions have to go in first)
• Why our job as business owners is communication, not creativity
• Whether a five-minute post can ever land you a $5,000 client
• Why at least 20% of your time should go to marketing, and what to do if that feels impossible
• Pricing your services so you can actually afford to be the CEO, not just the delivery person
• My BUP Bitches framework: Basic Bitch, Up-Level Bitch and Pro-Level Bitch, and why you start again once you get to pro

Take your social media seriously, take it sacredly, price yourself so you’ve got the time to do it, and then pick your basic bitch format and get consistent before you get fancy... balance, my love, balance.

Connect with me

• Website: thebonniewicks.com
• Instagram: @thebonniewicks

Big Love,
Bonnie x

Episode 2: Mercury retrograde in Scorpio, and how to work with it even if you’re not woo

So in this episode I’m taking a little side step from the Unforgettable Brand Method to talk about the retrograde we’re in right now, which stays in Scorpio the entire time (and that’s rare), turns direct in the early hours of Saturday 14 November for us Aussies, and has Venus retrograde for company. We cover the science, the woo, and the very practical side, because Scorpio wants the truth, the numbers, and the conversations you’ve been avoiding... and those happen to be exactly what most small businesses never make time for.

What we talk about

• What Mercury retrograde actually is, and why it’s basically the train next to you pulling out of the station
• Why Mercury, the god of merchants AND thieves, rules your sales, your links, your contracts and your emails
• The shadow periods, and why retrograde is really about the RE words: review, revisit, revise, reconnect, repair and rest
• Why this one being in Scorpio makes it about your money, your messaging and the truths you keep softening
• My four-part rhythm for working with it: the audit, the midpoint, the reconnection and the rebuild
• The one question to ask your past clients that will fix your sales page faster than any template
• Whether you can launch during retrograde (yes, if you plan for it)
• How to use these three weeks even if you don’t believe a single word of the astrology

Back up your files, walk your funnel like a stranger, call your past clients, and save the big moves for after the 14th... and if your email still goes to the wrong person this week, just blame Mercury, everyone else does.

Key dates (AEDT)

• Mercury retrograde: 24 October to 14 November
• The cazimi, the clearest day of the retrograde: early 5 November
• New moon in Scorpio: 9 November
• Post-shadow clears: around 30 November

Connect with me

• Website: thebonniewicks.com
• Instagram: @thebonniewicks

Big Love,
Bonnie x

Welcome to Allergic to Marketing, the podcast for the too much, the too loud, the too feral, the allergic-to-marketing-yet-f*cking-great-at-what-they-do coaches, consultants and experts who want to make their millions... MORALLY.

In this first episode, I share how I went from hoovering up every Hormozi, Gary Vee and Diary of a CEO episode going to breaking out in hives at the sound of them, why sales has always felt sleazy to me, and why I came back to business radicalised by basic human decency and wanting more money in more hands.

Then we get stuck into the foundation of marketing that actually feels good... a personal brand people can feel, because we're all nosy and we want to know if you're a Nutella person or a Dubai chocolate person (I will judge, but I'll still love you).

What we talk about

• Why there are no gurus, and why you're the only guru of your life
• Pleasure marketing and come-hither marketing, so selling becomes an invitation instead of a pressure cooker
• The five phases of the Unforgettable Brand Method: Essence, Expression, Edge, Ecosystem and Experience
• The "why you?" question that makes my clients stutter, and why your years of experience and weekly calls aren't your edge
• Why what you show online has to match what people get up close
• Why everything works (and everything doesn't), and how to find what works for YOU
• The three areas to focus on once your brand is solid: getting discovered, nurturing, and converting

It IS possible to sell without the sleaze and still make millions, and this podcast is where I'll show you how, one episode at a time.

Connect with me

• Watch the full Unforgettable Brand Method walkthrough on YouTube:
• Website: thebonniewicks.com
• Instagram: @thebonniewicks

Big Love,
Bonnie x