Most graphic designers think great logos come from talent. Allan Peters would tell you they're wrong.

In this episode of The Angry Designer Podcast, live at Creative South, we sit down with one of the world's most respected logo designers to unpack the process, mindset, and principles behind designing logos that stand the test of time. From sketching hundreds of ideas to why he still presents multiple logo concepts, Allan shares the thinking that has helped shape award-winning identities and build an incredible design career.

If you've ever wondered what separates a good logo from a timeless one, this conversation is packed with practical advice every designer can apply immediately.

In this episode, you'll discover:

• Allan Peters' logo design process from first sketch to final mark.
• Why great logos begin with ideas, not Illustrator.
• Why AI can't replace original thinking in logo design.
• How showing your process can become your greatest marketing tool.

Whether you're a student, freelance logo designer, or seasoned branding professional, this episode will challenge how you think about logo design and inspire you to build work that lasts.

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