All revenue is not good revenue: the real cost of bad-fit customers
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All revenue is not good revenue: the real cost of bad-fit customers
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This episode of The Art of Entrepreneurship is for founders who just spent the summer filling their pipeline and are about to say yes to whatever comes out of it. Not every deal deserves a yes; bad revenue costs more than no revenue at all, and it rarely shows up on the P&L until it's already eating your team's time and energy.
Tune in if you're ready to stop chasing every dollar and start being selective about which ones you actually take.
✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies.
If you're ready to level up your B2B marketing, check us out.
→ accelitymarketing.com
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