SiGMA Rome is set to be the group's biggest event yet, but size is only part of what Chloe Von Brockdorff says the team is trying to improve.

In Episode 90, Surya speaks with the CCO of SiGMA Group about what will be different in Rome this year. The event will bring four verticals together under one ticket, with SiGMA, Affiliate Grand Slam, FX World and AIBC all operating within the same wider event.

Chloe also addresses one of the main complaints from the previous Rome edition: transport. She says the logistics team began working on the issue almost immediately after last year's event, with more shuttle routes, a structured taxi system and additional chauffeur options planned this time.

The conversation then moves to a bigger question for the industry. With SBC Lisbon and SiGMA Rome happening within a relatively short period, does iGaming really need so many large events? Chloe does not claim there is a simple answer, but says the demand is clearly there. She also argues that different shows continue to attract regional audiences, while repeated face-to-face meetings help relationships develop over time.

For her, this is still the main value of events. Business is built through human interaction, knowing clients personally and building trust beyond a single meeting.

The episode closes with SiGMA's expansion beyond traditional iGaming through affiliation, fintech, forex, AI and blockchain, as well as how the company is thinking about future markets while regulatory conditions continue to change.