『All Mats Taken - A Yoga Teachers Business, Marketing and Lifestyle Podcast』のカバーアート

All Mats Taken - A Yoga Teachers Business, Marketing and Lifestyle Podcast

All Mats Taken - A Yoga Teachers Business, Marketing and Lifestyle Podcast

著者： Adrianne Jerrett | Yoga Teacher
無料で聴く

概要

 All Mats Taken is the go-to Yoga marketing and Yoga business podcast for yoga teachers aiming to expand reach and revenue while staying true to their values. I'm Adrianne Jerrett, your host and fellow yoga teacher, guiding you with actionable strategies to market your classes and build a thriving, ethical yoga career, without burnout. Alright, let's dive in, find your flow and grow!©Jerrett Digital, 2024-2026. All Rights Reserved マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
エピソード
  • 49: We're Thinking About Yoga Marketing All Wrong (And What We Should Focus On Instead)

    49: We're Thinking About Yoga Marketing All Wrong (And What We Should Focus On Instead)
    2026/03/06

    Does your yoga marketing plan involve you spending hours every week creating free content and wondering why your classes still aren't filling? In this solo episode, I unpack why the free content model most yoga teachers have been taught has a fundamental flaw in today's algorithm-driven landscape and what marketing strategies I'm leaning towards more in 2026.

    We cover:

    - Why organic Instagram reach has collapsed for small businesses and what that means for your time

    - The real cost of free content marketing (hint: it's not free)

    - What the data says about email, word of mouth, and community as marketing channels

    - A practical reframe for thinking about paid promotion without selling your soul to Meta

    - Three simple things you can do this week that don't require a filming setup

    This episode is for yoga teachers who want to optimize or scale their marketing plan in 2026 with clear direction.

    Episode Links:

    Want to learn how to grow your socials with only $2 a day? Check out the workshop here: https://jerrettdigital.thrivecart.com/2-a-day-growth/

    No idea what to email your list? Liz Wilcox's $9 Newsletter Template Membership is a goldmine! I especially find it useful for sales sequences as that's not an area of copy I'm particularly confident in. Check it out here*: https://jerrettdigitaldesign--lizwilcox.thrivecart.com/email-marketing-membership/636a7bf190949/

    Want to support my work? Leave a tip: https://jerrettdigital.thrivecart.com/podcast-tip-jar/

    Check out our top resources for building your yoga business: https://allmatstaken.com/resources

    Connect with Adrianne on Instagram: https://www.instagram.com/allmatstaken/

    Follow Adrianne on Pinterest: https://pinterest.com/allmatstaken/

    About The Show:

    All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly.

    *I receive a small affiliate commission if you buy using these links. It doesn't cost you anything extra but helps support the show. Thank you 🙏
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    59 分
  • 48: Building a Yoga Business by Being Yourself: Your Story Is Your Strategy With Amy Fraser

    48: Building a Yoga Business by Being Yourself: Your Story Is Your Strategy With Amy Fraser
    2026/02/17

    Do you find you hit resistance when showing up in your yoga business? In this powerful conversation, photographer Amy Fraser shares how going viral through vulnerability transformed both her business and her relationship with being seen. We explore why showing up authentically isn't just empowering, it's the smartest marketing strategy you can use as a yoga teacher or wellness entrepreneur.

    In this episode, we'll explore:

    • Why women are conditioned to shrink and how to push back against it
    • Amy's story of going viral (1M+ views)
    • The confidence paradox: why you must do the scary thing before feeling ready
    • How professional photography helps women reclaim parts of themselves
    • Practical tips for showing up online when you feel like you have nothing to say
    • Setting boundaries while staying vulnerable in your content
    • Why your unique story is the one thing no competitor can replicate
    • The real difference between a pretty brand photo and an effective one

    If you're a yoga teacher, healer, or creative entrepreneur who struggles with visibility, feels resistant to showing up on social media, or wonders if sharing your authentic story is worth the risk. If you've been waiting to feel "ready" before putting yourself out there, this conversation will show you why waiting is costing you connection, clients and confidence.

    Meet Amy Fraser:

    Amy Fraser is a yoga photographer, web designer and strategist based in the Gold Coast, Australia who helps heart-led business owners create websites that feel as authentic as they are effective. She believes your online presence should be more than just a pretty homepage—it should tell your story, connect with your audience, and naturally guide them to work with you.

    Episode Links:

    Want to support my work? Leave a tip: https://jerrettdigital.thrivecart.com/podcast-tip-jar/

    Check out our top resources for building your yoga business: https://allmatstaken.com/resources

    Connect with Adrianne on Instagram: https://www.instagram.com/allmatstaken/

    Follow Adrianne on Pinterest: https://pinterest.com/allmatstaken/

    Watch Episode on YouTube: https://youtu.be/baEgNvNdfKU

    Follow Amy on Instagram: https://www.instagram.com/yogaroo__

    Check out Amy's Website: https://yogaroo.net/links

    Amy's Viral IG Reel: https://www.instagram.com/reel/DINtMGfT9r3/?igsh=N2RpNGRtZGpiZ3I=

    Amy's Follow-up IG Reel: https://www.instagram.com/reel/DLjjJ44Tme6/?igsh=MWt4aG5va3MzdHB3Zg==

    Big Magic by Elizabeth Gilbert*: https://amzn.to/4rFq989

    About The Show:

    All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly.

    *I receive a small affiliate commission if you buy using these links. It doesn't cost you anything extra but helps support the show. Thank you 🙏
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    51 分
  • 47: The Anti-Hustle Marketing Method for Yoga Teachers: Align Your Business with Your Values with Nyk Danu

    47: The Anti-Hustle Marketing Method for Yoga Teachers: Align Your Business with Your Values with Nyk Danu
    2026/02/04
    Tired of yoga marketing that feels pushy and inauthentic? In this episode, Nyk Danu returns to share her feminine approach to marketing that prioritizes relationships over hustle. If you're a yoga teacher struggling with traditional business tactics that feel "gross" or slimy, this conversation is for you. Nyk reframes common marketing terms from "crushing it" to "overcoming objections" into heart-centered practices that align with your values. In this episode, you'll learn: How to apply feminine energy principles to yoga marketing without sacrificing resultsWhy "overcoming objections" is like unwanted advances (and what to do instead)The seasonal approach to business that replaces constant hustle with sustainable growthHow to reframe aggressive marketing "bro" languageThe circular economy mindset that transforms how yoga teachers think about moneyWhen to use masculine energy in your marketing (and when to lean into the feminine) If you're a yoga teacher who wants to grow your business using an anti-hustle marketing approach that feels sustainable and genuine, this episode is for you. Meet Nyk Danu: Nyk Danu is a certified Yoga Therapist, Yin Yoga Teacher Trainer, Yoga business mentor, and host of A Yin Yoga podcast. Nyk lives in the magical city of Victoria on the enchanted Vancouver Island off the west coast of Canada she teaches Therapeutic Yoga to MisFits. Gen Xers (and sometimes Y) who don't feel at home in mainstream Yoga circles: the rebels, underdogs, introverts, neurodiverse, geeks, and bookworms. Nyk has been practicing Yoga since 1998 and teaching since 2004. She has well over 2000 hours of Yoga Teacher Training, including 500 hours with Paul Grilley and an 800-hour Yoga Therapy certification. Her passion for Yin Yoga sparked a deep resonance and curiosity for Traditional Chinese Medicine. This then drew her to study 2300 hours of Traditional Chinese Medicine at Pacific Rim College. Nyk has since combined her Yoga Therapy Training, Yin Yoga Training, and Traditional Chinese Medicine knowledge to create a unique Therapeutic Yin Yoga teacher training program that has gotten rave reviews. Nyk has been helping Yoga teachers flourish in their Yoga Businesses since 2014 both through her one-on-one business mentorship sessions and through her signature group Program: Marketing with Heart Episode Links: Want to support my work? Leave a tip: https://jerrettdigital.thrivecart.com/podcast-tip-jar/ Scroll back to Episode 25: Commitment and Community: The Power of Registered Yoga Series With Nyk Danu Check out our top resources for building your yoga business: https://allmatstaken.com/resources Connect with Adrianne on Instagram: https://www.instagram.com/allmatstaken/ Follow Adrianne on Pinterest: https://pinterest.com/allmatstaken/ Watch Episode on YouTube: https://youtu.be/f8iGvTpG_IM Follow Nyk on Instagram: https://www.instagram.com/nykdanuyoga/ https://www.instagram.com/yinyogapodcast/ Visit Nyk's Website: https://nykdanu.com/ Learn More About Nyk's 100-Hour Yin Yoga Teacher Training Certification: https://nykdanu.com/teachers/yin-yoga-teacher-training/ Listen to The Yin Yoga Podcast: https://nykdanu.com/teachers/yin-yoga-teacher-training/yin-yoga-podcast/ Take Nyk's Free So You Think You Can Niche Workshop: https://nykdanu.com/teachers/yoga-business-mentorship/workshops/niche-workshop/ About The Show: All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly.
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    1 時間 8 分
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