Discover the inspiring story behind OfferingTree as founder Eddie Arpin shares how a background in engineering led to empowering yoga teachers and wellness professionals with user-friendly business tools. This episode dives into the real challenges yoga teachers face like managing bookings, payments, and marketing and how the right technology can simplify their journey. We discuss the evolution of booking platforms, the importance of focus and persistence in business, and the emerging role of AI in the wellness industry. If you're a yoga teacher, studio owner, or wellness entrepreneur, you'll find practical advice and relatable stories to help you thrive.

In this episode, you'll learn:

• How Offeringtree started to solve the unique needs of yoga teachers and studios
• Key features to look for in a booking platform to suit your needs
• How to balance technology adoption, including AI, with maintaining authentic human connections in your yoga business
• Real-world insights on using AI as a supportive tool (not a replacement) for marketing and content creation
• Why focus and persistence are essential for long-term success in the wellness industry

Ready to streamline your yoga business and stay ahead in the digital age? Listen now and get inspired to take your next step!

Meet Eddie Arpin:

Eddie Arpin is the CEO of OfferingTree. Eddie has an undergraduate and graduate degree in Mechanical Engineering from the University of Minnesota. When he wasn't studying physics and math in college, he was staying physically and mindfully active. He met Alex Haley (another co-founder of OfferingTree) in college while attending a student-led meditation group. After working in transportation research for a few years, he shifted his focus to helping people make a sustainable living out of their passion for health and wellness, and fostering the transformation it can make to their communities. Alex and Eddie started OfferingTree along with co-founders Arvind Menon and Alec Gorgestani to provide greater access to wellness by empowering a diverse group of professionals and businesses to better serve their communities.

Links:

Try OfferingTree on a free trial then get 50% off your first three months or 15% off your first annual subscription by visiting* https://allmatstaken.com/tree

Check out our top resources for building your yoga business: https://allmatstaken.com/resources

Connect with Adrianne on Instagram: https://www.instagram.com/allmatstaken/ (new podcast account)

Watch episode on YouTube: https://youtu.be/gh7VOxoLXD8

Learn more about Offeringtree on their website (plus get a free trial & exclusive discounts via this link): https://www.offeringtree.com/referral-discount/?utm_campaign=partner&utm_medium=ambassador&utm_source=allmatstaken&_by=adrianne14

Follow Offeringtree on Instagram: https://www.instagram.com/offeringtree

Connect with Eddie on LinkedIn: https://www.linkedin.com/in/eddiearpin/

*I receive a small affiliate commission if you buy using these links. It doesn't cost you anything extra but helps support the show. Thank you 🙏

In this episode, Colynn Cespedes from Frikshuhn Yoga joins me to dive deep into the art and strategy of creating a free offer that truly grows your business. You'll learn why lead magnets are essential in today's saturated market, how to craft offers that attract your ideal clients, and how building and nurturing a community should be done with an email list.

We share real-world examples, actionable steps for niching down, and expert insights on using market research to make your offers irresistible.

Plus, get a sneak peek into our upcoming free challenge The 3-Day Build Your Freebie Challenge (November 26-28 2025), where you'll get hands-on support to create, launch, and market your own free resource.

Whether you're a new yoga teacher, or you've been teaching for awhile but are ready to stand out, this episode is packed with inspiration and practical advice to help you take action and see real results!

🎯 Join the FREE 3-Day Build Your Free Offer Challenge

November 26, 27, & 28 | Live on Zoom

Create a lead magnet that expands your reach and builds trust

→ Register free: https://my.frikshuhn.com/courses/3-day-build-your-free-offer-challenge?affiliate=Zm0i7W

Resources mentioned:

Book mentioned by Adrianne; Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson:* https://amzn.to/4oLcr1J

This week we dive deep into the art and science of pedagogy in yoga teaching with Sage Rountree. Sage shares her rich experience in transitioning from an academic teaching background to yoga instruction and the lessons learned along the way.

We discuss:

• The importance of repetition, clear queuing, and balancing structure with flexibility in class planning.
• Frameworks such as the 6-4-2 method and the SERVE method to help teachers design balanced and effective classes.
• The integration of exercise physiology principles and the role of varied yet intentional practice to enhance both teaching and learning experiences.
• And so much more!

Whether you're a new or seasoned yoga teacher, you'll find valuable insights and practical tips to elevate your teaching practice.

Meet Sage Rountree:

Sage Rountree (sagerountree.com), PhD, E-RYT 500, is an internationally recognized authority in yoga for athletes and master yoga teacher trainer. She is author of thirteen books including The Athlete's Guide to Recovery, Everyday Yoga, Teaching Yoga Beyond the Poses, The Professional Yoga Teacher's Handbook, and The Art of Yoga Sequencing. And she contributes to Yoga Journal and Runner's World, where she sat on the advisory board for 10 years. Sage hosts the Yoga Teacher Confidential podcast.

Sage's work helps yoga teachers reach the top of their game teaching yoga to athletes and to everyone. Sage speaks, teaches workshops, and leads trainings internationally and online at comfortzoneyoga.com, a virtual studio where she offers a mentorship membership and a 300-hour yoga teacher training. She lives in central North Carolina, where she co-owns the Carrboro Yoga Company and Hillsborough Spa and Day Retreat.

All Mats Taken Links:

Download the AI Prompt Workshop for Yoga Teachers and get more efficient output when working with AI: https://allmatstaken.com/resources

Connect with Adrianne on Instagram: https://www.instagram.com/allmatstaken/ (new podcast account)

Buy me a kombucha to support the show: https://fantastic-pioneer-1892.kit.com/products/support-the-podcast-tip-jar

Learn more via Sage's website: https://www.comfortzoneyoga.com/

Follow Sage on Instagram: https://www.instagram.com/sagerountree

Follow Sage on Threads: https://www.threads.com/@sagerountree

Follow Sage on YouTube: https://www.youtube.com/sagerountree

Shop Sage's Books*

Teaching Yoga Beyond the Poses: https://amzn.to/43QEaFM

The Professional Yoga Teacher's Handbook: https://amzn.to/47nixPP

The Art of Yoga Sequencing: https://amzn.to/4nvTaQt

Everyday Yoga: https://amzn.to/47F494a

The Athlete's Guide to Recovery: https://amzn.to/438YbHx

*I receive a small affiliate commission if you buy using these links. It doesn't cost you anything extra but helps support the show. Thank you 🙏