Does your yoga marketing plan involve you spending hours every week creating free content and wondering why your classes still aren't filling? In this solo episode, I unpack why the free content model most yoga teachers have been taught has a fundamental flaw in today's algorithm-driven landscape and what marketing strategies I'm leaning towards more in 2026.

We cover:

- Why organic Instagram reach has collapsed for small businesses and what that means for your time

- The real cost of free content marketing (hint: it's not free)

- What the data says about email, word of mouth, and community as marketing channels

- A practical reframe for thinking about paid promotion without selling your soul to Meta

- Three simple things you can do this week that don't require a filming setup

This episode is for yoga teachers who want to optimize or scale their marketing plan in 2026 with clear direction.

Episode Links:

Want to learn how to grow your socials with only $2 a day? Check out the workshop here: https://jerrettdigital.thrivecart.com/2-a-day-growth/

No idea what to email your list? Liz Wilcox's $9 Newsletter Template Membership is a goldmine! I especially find it useful for sales sequences as that's not an area of copy I'm particularly confident in. Check it out here*: https://jerrettdigitaldesign--lizwilcox.thrivecart.com/email-marketing-membership/636a7bf190949/

Want to support my work? Leave a tip: https://jerrettdigital.thrivecart.com/podcast-tip-jar/

Check out our top resources for building your yoga business: https://allmatstaken.com/resources

Connect with Adrianne on Instagram: https://www.instagram.com/allmatstaken/

Follow Adrianne on Pinterest: https://pinterest.com/allmatstaken/

About The Show:

All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly.

*I receive a small affiliate commission if you buy using these links. It doesn't cost you anything extra but helps support the show. Thank you 🙏