On this episode of All Hands on Tech, host Claire Quirion sits down with Kristi McKee, Senior Director of Client Strategy at Outshine, to explore the evolving landscape of SaaS marketing.

From the rise of brand awareness campaigns to the power of authentic community engagement, Kristi shares her expertise on integrating brand and performance marketing, personalizing advertising with AI, and measuring success across the full funnel. Whether you’re looking to future-proof growth or better connect brand strategy to revenue, this episode is packed with practical insights for modern marketing leaders.

Produced by Unbound Media

On this episode of All Hands on Tech, host Claire Quirion chats with Ian Bezanson, Commerce Cloud Practice Lead at Ateko (formerly CloudKettle), about the fast-moving world of digital commerce.

From Ateko’s recent transformation to launching a specialized Salesforce Commerce Cloud practice, Ian shares what it takes to succeed in e-commerce, the role of AI-driven tools in retail, and how the company is innovating with learn-and-work programs for aspiring professionals. Tune in to hear insights on career paths, industry trends, and the opportunities shaping the future of e-commerce in Nova Scotia and beyond.

Produced by Unbound Media

On this episode of All Hands on Tech, we sit down with Daniel Roscoe, CEO of Roswall Development to explore how the Halifax-based company is helping drive Nova Scotia’s energy transformation.

From large-scale solar and wind projects to the Mersey River Wind Farm—set to provide 45% of HRM’s corporate electricity—Dan shares insights on the technology, data, and innovation powering renewable energy. They also discuss the company’s “Renewable to Retail” initiative, its impact on consumers, and what the future of smart grid technologies could look like both locally and abroad.

Produced by Unbound Media