Alexina Cassidy is the founder of ActNow Consulting and a passionate advocate for helping businesses become a force for good. As a Sustainable Business Advisor, she supports organisations in developing practical ESG and sustainability strategies that balance commercial success with environmental and social responsibility.

Alexina is also a specialist B Corp Consultant, guiding companies through the journey toward B Corp certification and helping them embed responsible practices into the heart of their operations. Alongside this, she works with organisations to develop credible carbon reduction plans as part of their path to Net Zero, and delivers Carbon Literacy training through engaging workshops and courses delivered both online and in person.

After a varied career spanning investment banking, fundraising, teaching, and project coordination within the legal consulting sector, Alexina launched ActNow Consulting in 2023 to focus fully on helping organisations reduce their carbon footprints and create meaningful positive impact for their people, communities, and the planet. In July 2025, ActNow Consulting itself became a certified B Corporation.

An optimist at heart, Alexina believes businesses have a responsibility to address the climate and biodiversity crisis and that collective action can drive real change. Guided by her mantra, “Always Make a Difference,” she works to inspire organisations to reduce negative impacts and increase their positive contribution to the world.

Originally broadcast on Open4Business on NLive Radio Wednesday 18th of March