Alex Peterson on Selling his $5.5M Family Law Firm - Ep 2
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Alex Peterson on Selling his $5.5M Family Law Firm - Ep 2
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What's it actually like to sell a $5.5 million family law firm? In this episode, Jeff Hughes sits down with Alex Peterson, who, alongside his wife Katie, built Family First Legal Group in Naples, Florida — and ultimately sold it to Sterling Lawyers.
Alex walks through the entire journey from the seller's side: an unexpected inbound listing, the first meeting that built trust, negotiating the letter of intent, choosing not to accept an earn-out, a grueling due diligence process, keeping the deal confidential from his team, and the tense final hours waiting on bank wire transfers before close.
He also opens up about the emotional moment of telling his team, what he'd do differently, and why building a company that could run without him made the entire sale possible.
A candid, detailed look at consumer law firm M&A from the seller's perspective.