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  • AOM DSP Snack #4 – Step-By-Step Guide for Brands: How to Plan and Execute Successful DSP Campaigns

    AOM DSP Snack #4 – Step-By-Step Guide for Brands: How to Plan and Execute Successful DSP Campaigns
    2026/07/23
    In this fourth edition of the AOM DSP Snack, Florian Vette and Florian Giulio Votta dive into how brands can make a strategically smart entry into DSP. But first, the two share fresh insights from the Amazon Frame the Future Day: How is the new advertising logic on Prime Video reshaping the market? Why do 93% of users see ads, and what does that mean for brands? And what role do QR codes, non-skippable ads, and Amazon's own content play in moving video even closer to the sales funnel? From there, Florian and Florian get into hands-on practice: What questions do brands need to answer before a DSP campaign can even be planned? How do you decide between awareness, consideration, and performance objectives? And how do devices, audience signals, and the customer journey influence execution down the line? To close, the two tackle what may be the most important takeaway: How do brands truly meet their audience where they are right now, and why do so many companies still underestimate what DSP is actually capable of?
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    38 分
  • AOM DSP Snack #3 – Amazon Marketing Cloud (AMC): Best Practices & Evaluation for Brands

    AOM DSP Snack #3 – Amazon Marketing Cloud (AMC): Best Practices & Evaluation for Brands
    2026/07/14
    In episode three, we get to the heart of what makes Amazon DSP truly powerful: data. Florian Vette and Florian Giulio Votta start with a fundamental question: How can companies combine customer data anonymously without exposing personal information? And why is the Data Clean Room changing the way brands can actually use their data? That's where Amazon Marketing Cloud (AMC) comes in, the analytics tool that brings together DSP, Sponsored Ads, and organic data in one place. How do audiences like cart abandoners, users with video touchpoints, or lookalikes of your best customers emerge from this data? And what changes when you can see the entire customer journey, not just the last click? To wrap up, the two dive into the analyses that actually move the needle for brands: path-to-conversion, audience overlaps, and event analyses around Prime Day and Black Week. What do these insights reveal about budget allocation, timing, and media mix? If you want to understand why data-driven decisions are the foundation of every successful DSP strategy, this snack is for you.
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    30 分
  • AOM DSP Snack #2 – Video Ads on Netflix, Disney+, Twitch and Prime Video for Brands

    AOM DSP Snack #2 – Video Ads on Netflix, Disney+, Twitch and Prime Video for Brands
    2026/07/07
    In the second episode of the new format, Florian Vette and Florian Giulio Votta dive deep into the future of video advertising — from the first TV spot to the data-driven streaming era. How has TV advertising changed since 1941, and what does "Connected TV" actually mean? Why is Amazon suddenly everywhere we watch movies, series, and sports? And what makes DSP technology the heart of this new video world? Florian shares insights from his time at one of Germany's largest media sales houses, explains the role of Deforce, and shows how Amazon manages to unite linear and digital advertising worlds. Together, they discuss why Twitch has long been more than just a gaming platform, how Prime Video is redefining reach in the advertising market, and why data-driven campaigns are the key to precise targeting. From the first TV spot for 9 dollars to personalized streaming ads — this episode shows how reach becomes relevance. Want to know why CTV is the new TV and what that means for brands on Amazon? Then this DSP Snack is exactly right for you.
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    35 分
  • AOM DSP Snack #1 – Launching Our New DSP Series for Brands

    AOM DSP Snack #1 – Launching Our New DSP Series for Brands
    2026/06/29
    AOM DSP SNACK – New format, new voice, deeper insights. AOM DSP SNACK – New format, new voices, deeper insights. In the AOM DSP Snack series, Florian Vette and Florian Giulio Votta take you on a deep dive into the world of Amazon DSP — sharing hands-on expertise, real-world cases, and forward-thinking strategies for brands. What makes Amazon DSP so powerful — and how did programmatic advertising actually evolve? What role does the upper funnel play in modern campaign strategies? And why is data-driven advertising on Amazon about so much more than just retargeting? In this first episode, the two look back at the origins of demand-side platforms — and forward to what's possible in the advertising landscape of tomorrow. Included: real-world insights, an OMR award-winning client case, and a first look at upcoming topics — from CTV campaigns to Amazon Marketing Cloud. Want to know how Amazon is becoming a game-changer in data-driven advertising? This episode is your starting point.
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    36 分