『Ahead on Marketplaces (ENG)』のカバーアート

Ahead on Marketplaces (ENG)

Ahead on Marketplaces (ENG)

著者： Florian Vette
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AOM is the podcast for brands and manufacturers looking to scale on Amazon and other online marketplaces. What opportunities and risks does a marketplace presence hold for brands? How can market share be grown and protected? How do you improve and monitor your brand image on online marketplaces? And what does an optimal setup look like — across sales model, logistics, SEO/content, advertising, Amazon DSP, and tools? As a leading agency with proprietary analytics software, MOVESELL is a pioneer in scalable growth and strategic brand-building on Amazon and the most relevant online marketplaces. Whether you're a Vendor, Seller, hybrid, or not yet active on marketplaces at all — Florian Vette and the MOVESELL experts share best practices from years of experience working with brands like Calvin Klein, Powerbar, Husqvarna and Carlsberg. Expect interviews with industry experts and deep dives packed with actionable insights.MOVESELL GmbH. All rights reserved マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス 経済学
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  • AOM DSP Snack #4 – Step-By-Step Guide for Brands: How to Plan and Execute Successful DSP Campaigns

    AOM DSP Snack #4 – Step-By-Step Guide for Brands: How to Plan and Execute Successful DSP Campaigns
    2026/07/23
    In this fourth edition of the AOM DSP Snack, Florian Vette and Florian Giulio Votta dive into how brands can make a strategically smart entry into DSP. But first, the two share fresh insights from the Amazon Frame the Future Day: How is the new advertising logic on Prime Video reshaping the market? Why do 93% of users see ads, and what does that mean for brands? And what role do QR codes, non-skippable ads, and Amazon's own content play in moving video even closer to the sales funnel? From there, Florian and Florian get into hands-on practice: What questions do brands need to answer before a DSP campaign can even be planned? How do you decide between awareness, consideration, and performance objectives? And how do devices, audience signals, and the customer journey influence execution down the line? To close, the two tackle what may be the most important takeaway: How do brands truly meet their audience where they are right now, and why do so many companies still underestimate what DSP is actually capable of?
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    38 分
  • AOM DSP Snack #3 – Amazon Marketing Cloud (AMC): Best Practices & Evaluation for Brands

    AOM DSP Snack #3 – Amazon Marketing Cloud (AMC): Best Practices & Evaluation for Brands
    2026/07/14
    In episode three, we get to the heart of what makes Amazon DSP truly powerful: data. Florian Vette and Florian Giulio Votta start with a fundamental question: How can companies combine customer data anonymously without exposing personal information? And why is the Data Clean Room changing the way brands can actually use their data? That's where Amazon Marketing Cloud (AMC) comes in, the analytics tool that brings together DSP, Sponsored Ads, and organic data in one place. How do audiences like cart abandoners, users with video touchpoints, or lookalikes of your best customers emerge from this data? And what changes when you can see the entire customer journey, not just the last click? To wrap up, the two dive into the analyses that actually move the needle for brands: path-to-conversion, audience overlaps, and event analyses around Prime Day and Black Week. What do these insights reveal about budget allocation, timing, and media mix? If you want to understand why data-driven decisions are the foundation of every successful DSP strategy, this snack is for you.
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    30 分
  • AOM DSP Snack #2 – Video Ads on Netflix, Disney+, Twitch and Prime Video for Brands

    AOM DSP Snack #2 – Video Ads on Netflix, Disney+, Twitch and Prime Video for Brands
    2026/07/07
    In the second episode of the new format, Florian Vette and Florian Giulio Votta dive deep into the future of video advertising — from the first TV spot to the data-driven streaming era. How has TV advertising changed since 1941, and what does "Connected TV" actually mean? Why is Amazon suddenly everywhere we watch movies, series, and sports? And what makes DSP technology the heart of this new video world? Florian shares insights from his time at one of Germany's largest media sales houses, explains the role of Deforce, and shows how Amazon manages to unite linear and digital advertising worlds. Together, they discuss why Twitch has long been more than just a gaming platform, how Prime Video is redefining reach in the advertising market, and why data-driven campaigns are the key to precise targeting. From the first TV spot for 9 dollars to personalized streaming ads — this episode shows how reach becomes relevance. Want to know why CTV is the new TV and what that means for brands on Amazon? Then this DSP Snack is exactly right for you.
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    35 分
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