If you’re looking for an easy seller lead source, Facebook is one of the best places to be.

You might think it’s just a platform for old people sharing memes, but there’s a lot more to it than that.

Facebook is the most powerful marketing tool Agent-Investors have in our business, and the best part is, it’s free! I’ve heard people say they can’t get leads on social media.

The truth is: if you’re not getting leads, you’re just not doing the necessary activities to generate them.

By posting daily and getting eyeballs on your content, you can supply your business with a steady stream of seller leads that will become listings or investment deals.

Ultimately, Facebook is free advertising that keeps you top-of-mind with the people you’re looking for.

How do you grow your social media footprint and get your content in front of more people? What should you post?

In this episode, I dive into the second way to find seller leads and investing deals - and today, I’m talking about how to turn Facebook into a lead source.

Things You’ll Learn In This Episode

-How to reach more people on Facebook

The whole point of social media is to get as many eyeballs on your content as possible. How do you grow your friend list/subscriber base?

-The best place to find motivated sellers

Some younger agents might think Facebook is for old people. Why is it the perfect place to be if you’re looking for seller leads?

-How to create your Facebook strategy

What kind of content should we post to generate seller appointments on Facebook? How often should we post?

About Your Host

Tom Cafarella is a real estate investor, agent, coach and entrepreneur who helps real estate agents achieve financial freedom through investing. Agent Investor is the only brand that helps real agents get off the real estate roller coaster and start building wealth by investing in real estate.

Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Tired of riding the real estate commission rollercoaster? There’s one simple fix: more seller appointments.

Locking in just 1-3 seller appointments a week will transform your business. More listings. More income. A scalable, burnout-free business. Plus, you’ll uncover more investment deals and flip opportunities.

A steady flow of seller appointments is the first step toward financial freedom—but how do you get them without spending hours cold-calling?

The answer: a home valuation call-to-action. Homeowners are naturally curious about their home’s value, and they want something more accurate than a Zestimate. For a small investment (as low as $10), you can turn that curiosity into a steady stream of seller leads.

In this episode, I break down why this is one of the most cost-effective ways to book more seller appointments—and how you can start using it today.

Things You’ll Learn In This Episode

-A quality lead at a fraction of the price

Home valuation leads aren’t looking to sell their houses fast, so why would we choose them over instant offer leads?

-What makes home valuation leads so effective

Instead of cold calling, hoping you have the correct number, and possibly pestering people, home valuation leads have already opted in. Why does this make converting them easier?

-How to work a home valuation lead

Is it better to pay a service to generate home valuation leads or to do it yourself?

About Your Host

Tom Cafarella is a real estate investor, agent, coach, and entrepreneur who helps real estate agents achieve financial freedom through investing. Agent Investor is the only brand that helps real agents get off the real estate roller coaster and start building wealth by investing in real estate.

Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

If you want to build a thriving real estate sales career and create wealth through investing, there’s one activity you need to consistently prioritize: generating seller appointments.

Seller appointments are the driving force behind all your success in real estate. In fact, I believe they’re the single most important factor for running a successful real estate operation.

For agents, seller appointments lead to listings, and for investors, they reveal lucrative flip opportunities.

The benefits of focusing on seller appointments are numerous. You can earn more money in less time. Your business is more scalable. You can turn some of these seller appointments into cash offers, giving you the income needed to invest in long-term buy-and-hold properties.

Yet, when I speak to agents, I often hear resistance to generating seller appointments.

But here’s the truth: you already possess 95% of the skills you need—what’s missing is consistency.

In this episode, I’m launching a new series on the power of generating seller appointments and why they’re the key to becoming a successful Agent Investor.

Things You’ll Learn In This Episode

-How to find deals with cold calling

Some agents struggle to generate seller appointments because they think they have to cold call. Are there other ways to get in front of sellers?

-Buyer vs. sellers

Having a 100% buyer-based business is a huge nightmare in real estate. Why is it smarter to work with more sellers?

-The foundation of the Agent Investor model

How can you turn cash offer deals into guaranteed monthly income that will take you off the real estate rollercoaster?

About Your Host

Tom Cafarella is a real estate investor, agent, coach and entrepreneur who helps real estate agents achieve financial freedom through investing. Agent Investor is the only brand that helps real agents get off the real estate roller coaster and start building wealth by investing in real estate.

Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!