『Affiliate BI - the Advanced Affiliate Marketing Podcast by StatsDrone』のカバーアート

Affiliate BI - the Advanced Affiliate Marketing Podcast by StatsDrone

Affiliate BI - the Advanced Affiliate Marketing Podcast by StatsDrone

著者： John Wright
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 The Business Intelligence in affiliate marketing podcast brought to you by https://statsdrone.com. The Affiliate BI podcast covers a wide range of topics for affiliates including SEO, conversion rate optimization, product marketing, product design, UX and UI, content marketing, data analytics, data science and data visualization. StatsDrone is the winner of the iGB Affiliate Awards for Best Tech for Affiliates 2024! Also the winner of Affiliate Intelligence of the year by Affpapa 2024 and the Odys Awards for best affiliate stats tool 2025!StatsDrone Inc マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Why it is difficult to build in-house affiliate stats tracking

    Why it is difficult to build in-house affiliate stats tracking
    2025/07/29
    I hear often that people think that rather than using StatsDrone, they can just build an in-house affiliate stats tracker. This is a short podcast to explain the nuances of running this type of business. The short answer is this, do you want to be a marketing company, a tech company or both? Let us be the tech company and you do what you do best.
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    5 分
  • Affiliate SEO in 2025: Data, Brand, and Doing the Work with Martin Calvert

    Affiliate SEO in 2025: Data, Brand, and Doing the Work with Martin Calvert
    2025/07/22
    In this thought-provoking conversation, marketing director Martin Calvert dives deep into the realities of SEO and affiliate marketing in 2025. He and host John Wright unpack the hard truths about how affiliate marketing has matured—gone are the days of passive income from generic review sites. Today, success demands caring deeply about every click, maintaining airtight user experiences, and turning one-time visitors into long-term brand followers through data ownership, newsletters, and apps. Martin stresses the importance of affiliate sites treating traffic like a precious resource—nurturing every visitor, eliminating broken links, and doubling down on conversion rather than merely traffic growth. Martin also examines how AI, business intelligence, and changing search behaviors are reshaping how marketers must operate. The conversation touches on sentiment analysis, internal search on branded affiliate sites, and the crucial importance of developing a strong brand identity—whether that's through tone of voice, authoritative content, or offering truly helpful reviews. They caution against outdated strategies and emphasize the need for experimentation, strategic focus, and understanding local markets. Martin’s takeaway is clear: affiliate marketing isn't dead—it's just growing up. And only the data-savvy, brand-conscious, and genuinely customer-focused marketers will thrive.
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    19 分
  • How Dynamic Variables Help Detect Shaving

    How Dynamic Variables Help Detect Shaving
    2025/07/15
    Can dynamic variables help detecting shaving from operators? Based on a conversation I had last week with Armin Aganovic, CRO of Joelsson Media, I realized that click IDs are more valuable than I realized. That is, operators can't inject fake winning players if you're in control of issuing unique codes within your click IDs.
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    2 分
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