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Adwanted Podcast Network

Adwanted Podcast Network

著者： Adwanted USA
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概要

The Adwanted Podcast Network is Adwanted USA’s home for original podcasts exploring the ideas, trends, and people shaping advertising, marketing, media, adtech, martech, and marketing research across the United States and beyond.

Through expert insights, interviews, panels, and candid conversations, we highlight industry perspectives from Adwanted experts, clients, partners, media and advertising leaders.

Each show within the network brings a distinct format and point of view, while sharing a common mission: to inform, educate, and engage the industry through thoughtful, relevant, and practical discussions.

Whether breaking down complex industry topics, spotlighting emerging trends, or hosting relaxed conversations with industry voices, the Adwanted Podcast Network offers multiple ways to connect with the conversations shaping today’s media and marketing landscape.

New episodes are released regularly across the network.

© 2026 Adwanted Podcast Network マーケティング マーケティング・セールス 経済学
エピソード
  • Industry insights: Understanding buyer behavior in radio advertising

    Industry insights: Understanding buyer behavior in radio advertising
    2026/01/20

    In this episode of Adwanted Podcast, we share a recorded webinar focused on key insights from a recent study of media planners and buyers who actively use radio. This session explores how radio stations can better position themselves to agencies and advertisers. The conversation covers how buyers evaluate media opportunities, what information they look for when researching stations, and how elements such as listings, market positioning, and media kits influence purchasing decisions.

    The webinar also includes a live Q&A addressing best practices for building effective media kits, presenting clear value propositions, and increasing visibility with agency buyers.

    This episode offers practical guidance for radio broadcasters, media owners, and industry professionals looking to better align their sales and marketing efforts with buyer expectations.
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    26 分
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