Industry insights: Understanding buyer behavior in radio advertising
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
Industry insights: Understanding buyer behavior in radio advertising
-
ナレーター：
-
著者：
概要
In this episode of Adwanted Podcast, we share a recorded webinar focused on key insights from a recent study of media planners and buyers who actively use radio. This session explores how radio stations can better position themselves to agencies and advertisers. The conversation covers how buyers evaluate media opportunities, what information they look for when researching stations, and how elements such as listings, market positioning, and media kits influence purchasing decisions.
The webinar also includes a live Q&A addressing best practices for building effective media kits, presenting clear value propositions, and increasing visibility with agency buyers.
This episode offers practical guidance for radio broadcasters, media owners, and industry professionals looking to better align their sales and marketing efforts with buyer expectations.