Uncovering the Short-Lease Challenge: Guy de Jersey on Lifetime Mortgage Gateway Logistics

In this powerful episode of The Advice Guru Podcast, hosts Stuart Powell and Stuart Wilson sit down with Guy de Jersey, Managing Director of Lifetime Mortgage Gateway Logistics (LMG), to unpack one of the biggest hidden issues in later-life lending — short leases and how they block thousands of older homeowners from accessing equity release.

Guy shares his journey from London property developer to consumer-focused innovator, revealing how his company is helping advisers and vulnerable clients navigate the complex world of leasehold reform and lease extensions. From understanding why a short lease stops equity release, to exploring the solutions LMG provides through education, data, and wraparound professional support, this episode lifts the lid on a growing national issue and the huge opportunity it presents for advisers.

🔍 Topics covered include:

• Why short leases prevent equity-release lending
• How Lifetime Mortgage Gateway Logistics helps advisers guide clients
• The role of Savills and Bishops & Sewell in LMG’s wraparound service
• The upcoming Leasehold and Freehold Reform Act 2024 (LAFRA) and what it means for clients
• Real data insights on the 1 million+ UK properties with leases under 90 years
• How advisers can turn rejected cases into new business opportunities

💡 Key takeaway:

Reform is coming, but advisers can act now to help vulnerable clients trapped by short leases — and unlock an overlooked multi-billion-pound market.

🎧 Tune in to hear how collaboration between equity-release experts, legal specialists, and advisers can finally bridge the gap for clients.

👉 Listen, learn, and stay ahead with Advice Guru — your educational partner in Later Life Lending.

In this episode of the Advice Guru Podcast, we welcome three advisers actively building their business plans using the new Advice Guru Business Planning Tool. Stuart and Ben sit down with Tim Spencer, Andy Wilson and Rich Baxter to explore what they’ve learned so far — from succession planning and financial forecasting to time management, workflows and the emotional reality of running a small advisory business.

We discuss how clearer planning can uncover blind spots around future income, retirement, workloads, client continuity and when to scale. The conversation is honest, funny and packed with practical light-bulb moments about what advisers really need to future-proof their firms.

With the 2026 Later Life Lending Awards announcement hot off the press, this episode also looks ahead to how the industry is shifting — and how advisers can prepare.

You’ll learn:

• Why business planning is harder (and more valuable) than most expect
• How succession planning applies even to sole traders
• Why most advisers don’t know their numbers — and how to fix it
• The value of forecasting: next year → five-year horizon
• Managing time better: working on the business vs. in it
• Building structure: admin, outsourcing + what to track
• How diversification supports resilience in uncertain markets
• 5 key growth channels for 2026 (local, introducers, online + more)

CTA:

Start your plan now. Join the Advice Guru Directory (Free / Gold / Platinum) to access the full planning toolkit, support, and lead pathways.

• The planning tool forces reflection — often for the first time
• Succession planning matters even if you’re a solo adviser
• Knowing your costs + break-even point changes decision-making
• “Carlsberg Visioning”: design your 4-year perfect future
• Forecasting doesn’t need to be perfect — just directional
• Sole traders struggle most with workload + business analysis
• Block out time for planning… and protect it
• Diversifying (e.g. mortgages + ER) reduces risk
• 5 growth levers for 2026:
  1. Local outreach
  2. Networking/referrals
  3. Website + digital
  4. Introducers
  5. Paid leads

• Why business plans matter
• Succession planning: why no one thinks about it
• Knowing your numbers
• 3–5 year forecasting
• Working on your business
• Time + admin challenges
• Marketing + growth channels
• Support for 2026: how Advice Guru can help

Equity Release, mortgage advisers, financial planning, business planning, succession planning, lead generation, introducers, digital marketing, pipeline, Advice Guru, Consumer Duty, later life lending.

In this episode, we put the business plan to work—moving from slide deck to day-to-day execution. Stuart unpacks how to turn targets into trackable actions across lead generation, adviser workflows, compliance (Consumer Duty), and revenue forecasting. You’ll hear practical tactics for aligning marketing with introducers, building a measurable pipeline, setting lender-mix goals, and using dashboards to prove ROI. We also cover quick wins that lift case conversion without adding complexity, plus how to close the loop between learning, data, and client experience.

You’ll learn:

• How to translate annual goals into weekly actions
• What to track (and why): pipeline, fees, lender mix, conversion
• Simple dashboards for ROI and board reporting
• Consumer Duty baked into the workflow, not bolted on
• The 30-day execution checklist to build momentum

CTA: Ready to execute with us? Join the Advice Guru Directory (Free, Gold, or Platinum) and access tools, leads, and growth support.

• Execution beats intent: prioritise fewer, clearer weekly actions.
• Measure what moves revenue: live vs pending cases, advice/prop fees, introducer payaways, net income.
• Align marketing → introducers → lenders → pipeline → reviews.
• Treat Consumer Duty as a design principle, not an afterthought.
• Use a simple cadence: weekly scorecard, monthly review, quarterly reset.

• Why plans stall (and how to prevent it)
• Translating targets into weekly scorecards
• Lead sources & introducer alignment
• Lender strategy and case triage
• Dashboards, ROI and board-ready reporting
• Consumer Duty built into the journey
• 30-day execution sprint