How can adaptive communication help you have better conversations, improve business relationships and prepare for difficult conversations, negotiations and important meetings?

In this episode of Skin in the Game with Debbie Go, host Debbie Go speaks with Luis Pedro Cauduro Ferreira, Founder & CEO of Due, about why effective communication starts with understanding the person on the other side.

Most people prepare for an important conversation by focusing on what they want to say. Luis introduces a different approach: understand the other person's communication preferences, behavioural tendencies and context, then adapt how you deliver your message.

Drawing on his entrepreneurial and corporate experiences, Luis explains how communication gaps can affect sales, leadership, teamwork, negotiations and professional relationships.

He also shares how Due uses publicly available professional information and user-provided context to help people prepare for high-stakes conversations through behavioural and communication insights.

In this episode of Skin in the Game, we explore:

🔹 Adaptive communication — why the same message can land very differently with different people.

🔹 Behavioural insights— how knowing more about someone's communication style can help us prepare for important conversations.

🔹 AI and communication — how Due uses available information and user input to help people prepare for interactions that matter.

🔹 Authenticity — how to adapt the way we communicate without compromising who we are.

🔹 Better business outcomes — how thoughtful preparation can help reduce misunderstandings and build stronger relationships.

THE QUESTION THAT COULD CHANGE YOUR NEXT CONVERSATION

Luis shares a simple question he asks himself before a high-stakes interaction:

“What does the other person on the other side need from me, from this conversation to work?”

It's a useful reminder that communication is not simply about delivering information. It's about helping the other person understand, connect and act.

ABOUT LUIS PEDRO CAUDURO FERREIRA AND DUE

Luis Pedro Cauduro Ferreira is the Founder & CEO of Due, a platform focused on helping people prepare for important conversations using behavioural insights, communication preferences and contextual information.

🔗 Links & Resources:

👉 LinkedIn: Luis Ferreira
👉 Due: due.net.br
👉 Instagram: @duecomunicacaoparainfluencia
👉 LinkedIn: Due

🎧 Subscribe and watch more episodes:
https://www.youtube.com/@SkinInTheGame.Podcast

JOIN THE CONVERSATION

Before your next important meeting, interview, negotiation or difficult conversation, what will you prepare first: your message or your understanding of the other person?

Share your thoughts in the comments.

#AdaptiveCommunication #communicationskills #businessstrategy #communicationstrategy #CommunicationExcellence #leadershipdevelopment #impactfulconversations #leadershipcommunication #businesscommunication #LuisFerreira #SkinInTheGameWithDebbieGo

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