Adapting in a Crisis: How Firefly Team Events Grew 500% Mid-Pandemic with James Bennett
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Adapting in a Crisis: How Firefly Team Events Grew 500% Mid-Pandemic with James Bennett
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What does it take to turn an in-person events company with $0 in revenue into a $3.7M virtual powerhouse?
In this episode, host John "Small Mountain" Hill sits down with James Bennett, Co-Founder of Firefly Team Events, to discuss crisis adaptation, sales vs. HR budget dynamics, and scaling operations under pressure.
James breaks down how Firefly navigated the COVID-19 pandemic by putting client needs first, shifting focus to marketing and sales touchpoints, and replacing spreadsheets with streamlined SOPs and custom database tracking.
He also shares practical frameworks for genuine workplace engagement, why culture starts with what leaders tolerate, and how unconventional hiring filters help build high-performing teams.
James's experience is not only a masterclass in building culture and strengthening teams but also a clear guide to what leadership should look like before booking the events.
Connect with James:
Website: https://fireflyteamevents.com/
LinkedIn: https://www.linkedin.com/in/james-bennett-ff/
Instagram: https://www.instagram.com/fireflyeventsjames/
Connect with John "Small Mountain" Hill:
LinkedIn: https://www.linkedin.com/in/johnblanehill/
Website: https://adaptedgrowth.com/
Newsletter: https://podcast.adaptedgrowth.com/podcast
Book: Selling From Scratch