In this episode, Kevin sits down with Adam of Builders of Authority, a St. Louis digital marketing agency with 44 employees and about 100 contracting clients across the country. Contractor marketing is where most home services businesses burn money they never get back. Adam built 200 lead generation websites, ranked them, rented the leads to trades businesses, then used one of those sites to start an auto glass company he sold in 2025. He has never replaced a windshield.

We get into SEO for contractors, Google Business Profile, paid ads, and the uncomfortable truth about branding versus craftsmanship. Adam also walks through the free stuff every solo operator should be doing before spending a dollar on an agency. If you are under $500K a year, that section alone is worth the watch.

Adam McChesney info:
🌐https://adammcchesney.com/
🎙️https://podcasts.apple.com/us/podcast/builders-of-authority/id1610240971
◆ https://www.linkedin.com/in/adam-mcchesney-b21b1256/
📲https://facebook.com/adam.mcchesney.3
✔️instagram.com/adamlmcchesney?igshid=YmMyMTA2M2Y=

Complete Fence and everything else Kevin is building:
🎙️https://theatomicconstructionpodcast.buzzsprout.com
🌐https://ivoryimpact.com
📲https://www.instagram.com/khohe414/

If you are a contractor sitting on a phone that keeps ringing and going unanswered, or you are the guy who refuses to post, drop a comment and tell me which one you are. I read them and I answer them.

📩 Want to be a guest on the podcast? Email stacy@ivoryimpact.com