Adam Gusky, solo founder of Blawgy, on how businesses get recommended by ChatGPT and other AI tools, and what technical founders get wrong about marketing. Adam went from a college wrestling meme page and 30 side projects to quitting his job, selling Blawgy as a hand-built service, watching it churn, and rebuilding it into a product agencies now run for their clients.

We get into SEO vs AEO, whether a post every day still works, and why most people will buy software instead of vibe coding it. I share how customers are finding Killswitch through AI answers, the Grok Bot team behind its marketing, and the partner program I'm building with attorneys and financial advisors.

00:00 - Introduction

02:19 - A college meme page and 30 side projects

04:05 - What Blawgy does

04:51 - Is SEO dead? SEO vs AEO and GEO

07:18 - How long before it works

10:34 - FoodBuddy and the menu item calorie play

12:21 - Agent readiness and llms.txt

15:23 - Customers finding Killswitch through AI

18:35 - Quitting the job to build Blawgy

22:12 - From hand-built service to real product

24:26 - Guardrails and multi-pass quality checks

26:17 - The Blawgy pixel and refreshing old posts

33:30 - Why people buy software instead of vibe coding it

38:37 - Handoff plans for solo founders

45:23 - Blawgy's stack, AI coding tools, and Tmux

54:06 - Marketing Killswitch with Grok Bots

56:31 - CAPTCHAs, bots, and AI slop on social

58:48 - A partner program for attorneys and advisors

1:01:09 - Local cold outreach that gets replies

1:03:02 - Why Blawgy sells to agencies

1:09:50 - Tiered pricing and finding agencies with Apollo

1:13:23 - SEO agencies, backlinks, and a cold email experiment

1:16:34 - Is a post every day overkill?

1:19:08 - Building an AI podcast producer

1:27:42 - Where to find Adam

Resources Mentioned:

- Blawgy: https://blawgy.com/?utm_source=elixir-mentor

- MyFoodBuddy: https://apps.apple.com/us/app/myfoodbuddy/id6505124191?utm_source=elixir-mentor

- Is It Agent Ready: https://isitagentready.com/?utm_source=elixir-mentor

- Killswitch: https://killswitch.app/?utm_source=elixir-mentor

Connect with Adam:

- X/Twitter: https://x.com/adamc0dez?utm_source=elixir-mentor

- Blawgy on X: https://x.com/blawgyseo?utm_source=elixir-mentor

Sponsors:

- BEAMOps: https://beamops.co.uk/?utm_source=elixir-mentor

- Paraxial.io: https://paraxial.io/?utm_source=elixir-mentor

- Jido: https://agentjido.xyz/discord?utm_source=elixir-mentor

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