『Ad Net Zero: Making Every Ad A Green Ad』のカバーアート

Ad Net Zero: Making Every Ad A Green Ad

Ad Net Zero: Making Every Ad A Green Ad

著者： Advertising Week
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 This podcast series will build towards the Ad Net Zero presence at Advertising Week New York in October, as industry leaders talk to Ad Net Zero Chair, Seb Munden, and Stephen Woodford, CEO of the UK’s Advertising Association, about the international ambitions for Ad Net Zero, and how we can make every ad a green ad by 2030 to help the world in its efforts tackle the climate crisis.Copyright © 2022 Advertising Week and Ad Net Zero マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス 経済学
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  • Episode 6 – Harness Advertising’s Power to Support Consumer Behaviour Change

    Episode 6 – Harness Advertising’s Power to Support Consumer Behaviour Change
    2022/10/06
    The advertising industry produces work that connects millions of people every single day, providing useful information on all aspects of the way we live our lives. We need to harness that power to support positive consumer behaviour change. In this episode, our host Seb Munden is joined by Jemma Gould (Vice President, Chief Sustainability Officer, …

    Continue reading "Episode 6 – Harness Advertising’s Power to Support Consumer Behaviour Change"
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    36 分
  • Episode 5 – Curb Advertising Emissions Through Awards & From Events  

    Episode 5 – Curb Advertising Emissions Through Awards & From Events  
    2022/09/29
    As we return to work post-pandemic, awards and events will most likely be a combination of online and in-person. However, there are ways we can still curb emissions from advertising industry events. In this episode, our host, Seb Munden is joined by Anna Abdelnoor (CEO & Co-Founder, isla) and Rachel Aldighieri (Managing Director, DMA UK) …

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    47 分
  • Episode 4 – Curbing Emissions from Media Planning & Buying

    Episode 4 – Curbing Emissions from Media Planning & Buying
    2022/09/22
    In this episode, our host Seb Munden is joined by Kieley Taylor, Group M and Brian O’Kelley, Scope 3. In this discussion, they cover topics such as the importance of the carbon footprint of a global media plan, Group M’s media decarbonisation framework and how Scope 3 can help companies factor carbon emissions into every …

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    40 分

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