Absorb Fear, Exude Hope: A CEO's Rule for Every Crisis | Greg Brenneman
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Absorb Fear, Exude Hope: A CEO's Rule for Every Crisis | Greg Brenneman
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Greg Brenneman has turned around Continental Airlines, Burger King, Quiznos, and PwC Consulting. But the framework that changed his life the most wasn't a business plan — it was a one-page plan for himself.
Robin John and Chris Broussard sit down with the Executive Chairman of CCMP Capital and Home Depot board director to talk about eulogy virtues versus resume virtues, why Home Depot bet $11 billion on its own employees during COVID, and the moment when, at 45, Greg realized his faith had gone lukewarm. The conversation moves from boardrooms to Scripture to the Knicks' championship run—and lands on a simple leadership rule Greg has carried through every crisis: absorb fear, exude hope.
Whether you're leading a team, building a business, or just trying to figure out what actually matters before you're 85, this episode gives you a framework you can use today.
[Chapters]
00:00 Introduction
02:51 Eulogy Virtues Not Resume Virtues
06:27 The Purpose of Business
10:14 Home Depot and Good Jobs
15:11 Confronting a Lukewarm Faith
19:51 Five Steps for Business and Life
24:54 The Lonely Job of a CEO
29:04 The Five F's Framework
36:16 Absorb Fear Exude Hope
38:48 Is AI Coming for Your Job
43:48 Knicks Championship and Character