In this episode of Above the Edge, Colten Page sits down with AI strategist Braydon Carter to explore how business owners can use AI without getting distracted by the technology itself. Braydon shares how his background in mindset coaching, sales, marketing, and technology led him into AI, and why curiosity is one of the biggest advantages a business owner can have right now. They break down practical ways to approach AI as a business tool, from treating it like an employee with a clear SOP to rapidly prototyping ideas before a sales pitch. Braydon also shares his simple test for every AI project: it should save you time, save you money, or make you money. If it doesn't, it may not be worth building.

00:00 — Why AI should save time or money

00:45 — Braydon's journey from mindset to AI

04:44 — How mindset helped break sales records

10:21 — Using AI to grow a business

12:15 — Why businesses are falling behind on AI

18:31 — Curiosity as a competitive advantage

20:23 — Winning a client before the pitch

25:28 — Building better business systems with AI

28:20 — Why you should treat AI like an employee

30:18 — The four stages of adopting AI

32:52 — The three rules for using AI

34:23 — Writing a book with AI

36:24 — Using AI to become more human

Thanks for listening to Above the Edge. If you found this episode valuable, share it with a founder, CEO, CFO, or operator who's making critical financial decisions. It helps us bring practical conversations about payments, AI, and financial infrastructure to more business leaders.

Have a great day.

Colten Page

"Visibility creates control. The operators who see earlier win."

Get practical insights on payment infrastructure, AI, revenue recovery, compliance, and the systems shaping the future of business. Join a growing community of founders, executives, investors, and operators building smarter, more resilient companies.

Learn more at: platpay.com

Follow Colten Page:

LinkedIn | Facebook | Instagram

About Guest

Braydon Carter is an AI keynote speaker, founder of Amplify AI, and author of Purpose Over Pressure: Using AI to Become More Human, Not Less. He helps companies and associations use AI with purpose, not pressure—through practical, industry-specific strategies that help people make money, save money, and save time. His work helps business owners, operators, leadership teams, and sales organizations move from feeling left behind by AI to leading with clarity and confidence.

Links

Website: https://www.braydoncarter.com

Instagram: https://www.instagram.com/thecoachbraydon/

Facebook: https://www.facebook.com/carter.braydon

LinkedIn: https://www.linkedin.com/in/braydon-carter-701949a1

YouTube: https://www.youtube.com/@braydon_carter

In this episode of Above the Edge, Colten sits down with his father, Len, one of the pioneers of high ticket sales and business scaling.

The conversation explores Len's entrepreneurial journey, from rebuilding motorcycles in his garage to building a company that generated billions in sales. Along the way, he shares the lessons learned from launching a business, developing one of the earliest custom CRM systems, navigating FTC compliance, creating long lasting business partnerships, and scaling an organization from a handful of employees to nearly 600 team members.

Throughout the discussion, Len explains how trust, financial discipline, strong systems, and continuous adaptation became the foundation that allowed the company to grow while weathering industry changes and regulatory challenges.

Timestamp:

00:20 — Introduction to Len and his impact on the high ticket sales industry.

02:15 — Discovering the sales industry and landing a first opportunity at TSI.

04:20 — Closing the first sale and overcoming the fear of selling.

07:40 — Leaving TSI to launch his own company with Steve and building the company from scratch.

11:05 — Scaling a business to hundreds of sales professionals through leadership and systems.

15:00 — Building trust with business partners and creating a lasting partnership.

17:15 — Partnering with Dean Graziosi and entering the infomercial business.

21:20 — Building one of the industry's first custom CRM systems.

27:15 — Technology investments that created a competitive advantage.

29:20 — Financial discipline and preparing for business challenges.

30:35 — FTC compliance, legal strategy, and protecting the business.

37:30 — Financial principles that supported long-term growth.

39:40 — Early entrepreneurial lessons from rebuilding motorcycles and trailers.

41:45 — Visiting Richard Branson's private island and lessons from elite entrepreneurs.

Thanks for listening to Above the Edge. If you found this episode valuable, share it with a founder, CEO, CFO, or operator who's making critical financial decisions. It helps us bring practical conversations about payments, AI, and financial infrastructure to more business leaders.

Have a great day.

Colten Page

"Visibility creates control. The operators who see earlier win."

Get practical insights on payment infrastructure, AI, revenue recovery, compliance, and the systems shaping the future of business. Join a growing community of founders, executives, investors, and operators building smarter, more resilient companies.

Learn more at: platpay.com

Follow Colten Page:

LinkedIn | Facebook | Instagram

Len is an entrepreneur, sales leader, and co-founder of PMI, a company that helped pioneer the high ticket sales industry. Throughout his career, he has built multiple successful businesses spanning sales, coaching, real estate, and technology.

His experience includes scaling organizations to hundreds of employees, developing proprietary sales systems, and partnering with some of the biggest names in business education. Len is recognized for his expertise in sales leadership, operational systems, business partnerships, and long-term entrepreneurial growth.