EA Rockett, VP Legal at Adobe and "legal CTO," discusses how to effectively implement generative AI within organizations through a structured yet enabling approach. Rockett shares Adobe's six-dimensional framework (A through F) for evaluating AI use cases, which helps teams think through everything from the technology and data inputs to the intended audience and objectives. The conversation also explores how organizations can move beyond the "do more with less" mindset to embrace AI ethically, emphasizing the importance of starting with AI ethics rather than policies and procedures to create a foundation for responsible AI implementation.

Ever wonder how AWS protects the data of millions of customers while staying ahead of evolving security threats? Get a peek behind the curtain as AWS CISO Chris Betz discusses threat intelligence tools and cloud security at scale. In this candid conversation, AWS Enterprise Strategist Clarke Rodgers sits down with Betz to discuss AWS's philosophy of "invisible security" - protecting customers seamlessly without disrupting their operations. Learn how AWS leverages tools like MadPot, Sonaris, and GuardDuty to detect emerging threats and enhance security operations. Betz also shares valuable insights on board communication, talent development, and building versus buying security solutions at scale.

How is AI transforming professional soccer? Join AWS Enterprise Strategist Matthias Patzak and Hendrik Weber, SVP of Sports-Technology Innovation at Bundesliga (DFL), for an inside look at how Germany's premier football league is revolutionizing the fan experience through real-time data analytics. Weber discusses how the DFL collects and uses real-time match data, including player tracking and event annotation, to enhance live commentary and support team strategies. Tune in to hear about the company's data-driven AI journey and the challenges it faced balancing experimentation against fan expectations. Discover how one of Europe's top leagues leverages data strategy to stay competitive in the evolving world of sports entertainment.