『AT014 - From Hits to Insights- Walter’s Journey to Adobe Analytics Champion』のカバーアート

AT014 - From Hits to Insights- Walter’s Journey to Adobe Analytics Champion

AT014 - From Hits to Insights- Walter’s Journey to Adobe Analytics Champion

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10月19日まで。※適用条件あり
Episode 14 of Andrew Talks brings you a conversation packed with energy, honesty, and deep industry insight. This time, Andrew sits down with Walter: Personalisation & Analytics Specialist, storyteller at heart, and officially recognised Adobe Analytics Champion for 2025–2026. Together, they explore:
  • Walter’s unconventional path into digital analytics, sparked by the early days of hits and curiosity (“I remember them presenting this data around how people were engaging with websites… I gotta get into that space.” )
  • His leap into Adobe Analytics during the Omniture era: documentation chaos, deep‑end learning, and the grind of early implementations (“The documentation was poor… we had to figure out how to use this thing.” )
  • The massive multi‑app standardisation project that shaped his Adobe Analytics Champion application (“We wanted to redo all our analytics and get our data in a standardized way… boy oh boy, it is a nightmare.” )
  • What it really means to be an Adobe Analytics Champion: the learning, the community, the influence, and the responsibility (“Being a champion is not easy. You gotta put in the hours.” )
  • The future of Adobe Analytics (yes, it’s not dead) and why upcoming changes will surprise the industry (“Just watch out for the next couple of months… very big, impressive changes.” )
Plus, the two friends share war stories, laugh about implementation nightmares, and dive into a lightning round that reveals Walter’s favourite KPIs, his most‑hated metrics, and the biggest myth in analytics.

Connect with Walter on LinkedIn: 👉 https://www.linkedin.com/in/walter-sibanda-a1616868/
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