AMP Accords Go Live: Bryan Barletta Breaks Down All the Reveals
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AMP Accords Go Live: Bryan Barletta Breaks Down All the Reveals
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A few months ago, we revealed Oxford Road’s role in creating the Alliance for Measurement in Podcasting, or AMP. It was launched by a top-secret group of podcasting leaders who’ve spent the last year working together on new measurement standards that could help our industry evolve.
This week, we’re finally unveiling the full result of all that hard work.
The AMP task force focused on three big questions: What’s a podcast? What’s an impression? Did the ad work?
If you’re looking for the answers, turn to this week’s Media Roundtable, hosted by Dan Granger (CEO & Founder, Oxford Road). He’s joined by expert guests Giles Martin (EVP, Strategy, Oxford Road) and Bryan Barletta (Partner, Sounds Profitable). Together, they talk through AMP’s findings and discuss the most important question of all: What comes next?
“ This is key to the whole AMP story: Any standard is better than no standard, even if it's not exactly the standard that you want. You want to have something that is clear and consistent.”
-Dan Granger (CEO & Founder, Oxford Road)