AI in Sport: How Formula One and SailGP Are Using AI, Data and Technology
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Reporting from SuiteWorld and AIWorld 2026 in Las Vegas, Heather Smith shares insights from Jack Harrington, Head of Technical and Performance Partnerships at Oracle Red Bull Racing, and Matt Lord, Group Technology Director at SailGP. The discussion covers race strategy, equipment maintenance and talent development, alongside Heather’s question: with so much technology involved, where does that leave a young person dreaming of becoming a sporting superstar?
Key points
- AI agents: Red Bull Racing engineers can query racing regulations, while SailGP is developing tools to help coaches interrogate performance data.
- Data sharing: Formula One teams closely protect their performance information. SailGP gives competing teams access to shared data to help improve performance across the fleet.
- Equipment maintenance: SailGP uses sensor data and anomaly detection to identify potential component failures before they disrupt racing.
- Race strategy: Red Bull Racing runs billions of simulations to assess pit-stop timing, changing conditions and competitors’ possible responses.
- Talent development: Sim racing creates alternative routes into motorsport, while both organisations explore how technology can support training and widen participation.
The session offers a practical look at technology already being used in elite sport, alongside projects still in development. Engineers, coaches and athletes use these
tools to inform decisions, with human judgement central to how the information is applied.
Heather attended SuiteWorld and AIWorld 2026 as hosted media, as a guest of Oracle NetSuite.
Episode resources and links:
https://www.oracle.com/
https://www.netsuite.com/portal/home.shtml
https://www.redbullracing.com/int-en
https://sailgp.com/
https://www.linkedin.com/in/greg-lunsford-2a401a1/
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