AI and the Rise of Agentic Commerce
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AI and the Rise of Agentic Commerce
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Agentic commerce has moved through a full hype cycle in less than a year. The opportunity is real, but the numbers, adoption and consumer behavior tell a more complicated story than the headlines suggest.
On this episode of Verified: The Social Commerce Podcast, David Vanderveen and Peter Griscom revisit agentic commerce with a sharper operating thesis: discover in AI, buy on site. They break down why massive growth percentages can be misleading without a meaningful base, where AI is actually influencing commerce today and why retailer agents like Amazon Rufus and Walmart Sparky may matter more to many brands than standalone AI assistants.
The conversation moves from hype to execution, including machine-readable product data, GEO, reviews, schema, AI-referred traffic, retail-agent visibility and the weekly testing operators can start without a major technology investment.