Everybody's got AI now. Every business, every side hustle, every guy at the gym with a "system." And the pitch is always the same: do more, faster, with less effort.

Here's what the people running the biggest companies on the planet just said out loud: that's the trap.

At a recent Fortune leadership forum, CEOs from AS Watson, Walmart China, HP, ServiceNow and others warned that most companies are using AI to make yesterday's process run faster instead of doing the hard thinking about what should change. The line that stuck with me: the biggest risk is "a better version of yesterday."

That's not a tech problem. That's a discipline problem. And it's the exact same problem I see on the mat every week.

The reps that build a decision-maker

1. Decide before you ask. Write down what you'd do before you open the tool. Then compare. Over time you learn where your judgment is good and where it's weak.
2. Debrief your calls. Once a week, look at the decisions you made. Which ones were you actually thinking on, and which ones did you just accept? Be honest.
3. Sit in the uncomfortable part longer. Not knowing is where judgment gets built. The tool is designed to end that feeling as fast as possible. Don't let it.
4. Own the outcome out loud. If it goes bad, "the AI suggested it" is not a sentence a leader gets to say. Ever.
5. Train against ambiguity on purpose. Take on situations where there's no clean answer. That's the mat. That's where you get better.

The tool doesn't build the judgment. The reps do.

Read the Fortune piece: https://fortune.com/2026/09/15/ceos-ai-efficiency-trap-fortune-leaders-forum/

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