What happens to the billable hour when Artificial Intelligence can do ten hours of work in 30 minutes?

In this sector-specific episode of AI Matters, Kath Lord-Green and Andrew Bel-Dean explore how AI is beginning to challenge one of the foundations of professional services: charging clients for time.

From law and accountancy to consulting, recruitment, architecture, marketing and insurance, AI can now complete research, document reviews, analysis, drafting and other time-consuming tasks in a fraction of the time they once took. But if the hours disappear, what happens to revenue, pricing and the value clients believe they're paying for?

Kath and Andrew explore why professional services may need to move from selling hours to selling outcomes and capability, and why faster delivery doesn't necessarily mean the work itself is less valuable.

They also look at another major consequence of AI adoption: what happens to junior and entry-level roles when AI takes over much of the traditional "legwork" through which people once learned their profession? Andrew explains why AI skills, apprenticeships, mentorship and learning to question AI output could become increasingly important in developing the next generation of professionals.

And could AI actually level the playing field, allowing smaller professional services firms and sole traders to access capabilities once available only to much larger organisations?

The key message is clear: AI may change how professional expertise is delivered, but human accountability, judgement and trust still matter.

If you work in professional services, this is an episode you need to hear because the question is no longer simply "How can we use AI?"

It's "What will our clients value and pay us for when AI changes the time it takes to deliver the work?"

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AI Matters is brought to you by IN4 Group, helping organisations unlock the potential of AI through skills, innovation and emerging technology.

AI Matters is brought to you by IN4 Group, helping organisations unlock the potential of AI through skills, innovation and emerging technology.
www.in4group.co.uk

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