In this episode of IA Odyssey, we go beyond the AI hype and into the trenches with real-world business stories from OpenAI’s “AI in the Enterprise” guide. From Morgan Stanley's precision evals to Klarna's rapid-fire customer service, and BBVA’s bottom-up innovation strategy, we explore seven powerful lessons that show how companies are embedding AI into their workflows—not just for efficiency, but for transformation. You’ll hear how organizations are improving personalization, accelerating operations, and unlocking their teams’ potential.

Whether you're curious, cautious, or already deploying AI, this deep dive offers insights you can actually use. Content generated with help from Google’s NotebookLM. Original article and full guide here:

Sources:

🔗 http://cdn.openai.com/business-guides-and-resources/ai-in-the-enterprise.pdf

🔗 http://cdn.openai.com/business-guides-and-resources/a-practical-guide-to-building-agents.pdf

🔗 http://cdn.openai.com/business-guides-and-resources/identifying-and-scaling-ai-use-cases.pdf

In this episode, we unpack how Netflix is using cutting-edge AI—similar to the tech behind ChatGPT—to power hyper-personalized recommendations. Discover how their new foundation model moves beyond traditional algorithms, blending massive data with NLP-inspired strategies like interaction tokenization and multi-token prediction. We also explore how this personalization revolution is reshaping customer expectations across industries, drawing on insights from marketing leaders like Qualtrics, Epsilon France, and Doozy Publicity. But with great AI power comes big questions: What about privacy, ethics, and the joy of unexpected discovery?

Based on original sources and developed with the help of Google’s NotebookLM.

🎧 Main source available here: https://netflixtechblog.com/foundation-model-for-personalized-recommendation-1a0bd8e02d39

What happens when AI stops forgetting?

In this episode of IA Odyssey, we dive deep into OpenAI's rollout of memory in ChatGPT—and why it’s so much more than a feature toggle. From personalized ad agents to AI doctors learning on the job, we explore how memory transforms artificial intelligence into agentic AI: systems that adapt, personalize, and evolve. Drawing from cutting-edge research like KARMA, MeAgent Zero, and cognitive architecture frameworks, we unpack how memory lets AI learn from experience, get more accurate, and even form something close to relationships.