Today's guest is Caroline Giegerich, Vice President of AI at the IAB. We talk about how the IAB gathers input from leaders across the advertising industry to develop new frameworks for measuring visibility, guidance on AI disclosure, and what marketers should be watching next. Listen in as Caroline explains how IAB’s work is turning big questions into practical guidance.

On this episode, we are joined by Matt Hixson, Co-founder and CEO of Tellagence. We talk about the next step for AI in marketing: moving beyond dashboards and reports to actually understanding customer intent. Matt also explains why the future isn't more data—it's knowing which data matters.

Today we are joined by Rebecca Sykes, Partner and Head of AI at Brandtech Group. We talk about taking the repetitive & mundane work out of marketing so people have more time to think, why AI should create opportunity instead of simply cutting costs, what agentic AI actually changes, and why the brands that come out ahead will be the ones that change their culture, not just their technology.

On this episode of AI: Machine Made Marketing, we're joined by Oz Etzioni, CEO & Cofounder at Clinch. Oz explains why AI is exposing the cracks in marketing instead of fixing them. We also talk about connecting creative and media, making every campaign a learning opportunity, and why rebuilding your workflow matters more than adding another AI platform.

This week we're joined by Chan Suh, Senior Partner and Chief Digital Officer at Prophet. We talk about why AI is changing business the way the web once did, why measuring AI adoption misses the point, and how companies can move beyond endless pilots to create real growth. Chan also shares new research on consumer trust and explains why the brands that put people first will have the advantage.

On this episode, I sit down with Steve Bevilacqua, Principal Consultant at Cella by Randstad Digital, for a candid conversation about what AI is actually doing inside marketing organizations today. We dig into the gap between executive expectations and real-world adoption, why leaders need to be hands-on with AI instead of simply directing others to use it, and how marketing teams can avoid creating bland, homogenized content. Along the way, we share a few laughs about six-fingered AI images, caveman prompting, and why AI should be viewed as a powerful tool rather than a replacement for human creativity. It's a practical, entertaining look at where AI delivers value today and where marketers still need to keep a human in the loop.

On this episode of AI: Machine Made Marketing, Ivan Doruda, Global CEO at MGID, joins the show to discuss how AI is changing search, publishing, and performance marketing across the open web. From the shift away from traditional SEO to the growing importance of monetization, contextual intelligence, and generative engine optimization, Ivan shares a grounded look at where the industry is headed and why human expertise still matters in an increasingly automated world.

In this episode, Daniella Harkins, SVP of Product GTM at LiveRamp shares a practical, grounded look at making AI actually useful inside marketing teams. From starting with simple use cases and leaning into trusted partners, to building stronger first party data foundations and using AI to improve decisioning, optimization, and measurement, this conversation is less about hype and more about what helps marketers work smarter, think more strategically, and move forward with confidence.