『AI: Machine-Made Marketing』のカバーアート

AI: Machine-Made Marketing

AI: Machine-Made Marketing

著者： AI: Machine-Made Marketing
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Explore the power of Artificial Intelligence in marketing, where advanced algorithms and data-driven insights are transforming how businesses engage with their audience. ​

Discover how AI can elevate your strategy and drive growth in today’s digital landscape.

Copyright 2025 All rights reserved. マーケティング マーケティング・セールス 経済学
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  • AI, Applied: How Making Science Is Redefining Marketing’s Next Frontier

    AI, Applied: How Making Science Is Redefining Marketing’s Next Frontier
    2025/10/01

    Jason Downie, Global CRO at Making Science, reveals how applied AI is transforming marketing — from hyper-personalization and creative scale to building a culture of experimentation and preparing for the next wave of multimodal search.
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    24 分
  • AI, Synthetic Populations, and the Future of Marketing: A Conversation with Arima CMO Ray Kong

    AI, Synthetic Populations, and the Future of Marketing: A Conversation with Arima CMO Ray Kong
    2025/09/24

    On this episode of AI: Machine-Made Marketing, we explore how synthetic populations—statistical reconstructions of entire societies—are reshaping the marketing landscape. Our guest, Ray Kong, Chief Marketing Officer at Arima, breaks down how Arima’s all-in-one analytics platform leverages AI to create privacy-safe, hyper-granular insights that rival traditional data collection.

    Ray explains why synthetic populations are more powerful than point-in-time synthetic data, how they balance consumer privacy with advertiser performance, and why small agencies that fail to adopt AI tools risk obsolescence. From micro-targeted local marketing to predictive fraud modeling, this conversation reveals why Gartner predicts that by 2028, 80% of the Global 5000 will use synthetic data at scale.
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    26 分
  • AI: Machine-Made Marketing Trailer

    AI: Machine-Made Marketing Trailer
    2025/08/18
    Artificial Intelligence isn’t the future of marketing… it’s happening right now. From advanced algorithms to data-driven insights, AI is transforming the way brands connect, create, and grow. But what does that really mean for marketers today? Introducing AI: Machine-Made Marketing — a brand-new podcast from Advertising Week. Each episode, we’ll dive into the tools, the strategies, and the human stories behind AI-powered marketing. From personalization at scale, to creative automation, to the ethical questions every brand should be asking… we’re unpacking it all. Discover how AI can elevate your strategy and drive real growth in today’s digital landscape. Subscribe now to AI: Machine-Made Marketing, and join us as we explore the power of intelligence that’s not just artificial — but transformational.
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    1 分
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