『AI: Machine-Made Marketing』のカバーアート

AI: Machine-Made Marketing

AI: Machine-Made Marketing

著者： AI: Machine-Made Marketing
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概要

Explore the power of Artificial Intelligence in marketing, where advanced algorithms and data-driven insights are transforming how businesses engage with their audience. ​

Discover how AI can elevate your strategy and drive growth in today’s digital landscape.

Copyright 2025 All rights reserved. マーケティング マーケティング・セールス 経済学
エピソード
  • Relevance Rebuilt: How Agentic AI Is Redefining Contextual Advertising with Thomas Ives, RAAS Lab

    Relevance Rebuilt: How Agentic AI Is Redefining Contextual Advertising with Thomas Ives, RAAS Lab
    2026/02/11
    Agentic AI is changing what contextual advertising can actually understand — and that shift could help fix some of programmatic’s biggest failures. In this episode of AI: Machine-Made Marketing, Thomas Ives of RAAS Labs (Relevant Advertising at Scale) explains how AI-driven contextual intelligence is moving beyond keyword traps and brand-safety false positives to interpret content with human-like nuance — unlocking higher-quality placements, better timing, and stronger relevance in the moments that matter most.
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    19 分
  • Tuning the Brand Voice: How AI Helps Global Brands Speak with One Voice—Without Losing Their Soul

    Tuning the Brand Voice: How AI Helps Global Brands Speak with One Voice—Without Losing Their Soul
    2026/02/04

    As brands expand across regions, platforms, and formats, the challenge isn’t just translation — it’s tuning. How do you scale content globally without flattening tone, losing cultural nuance, or breaking brand trust?

    In this episode of AI: Machine-Made Marketing, we’re joined by Jason Hemingway, CMO at Phrase, to explore how AI-powered language technology is reshaping the way brands create, localize, and personalize content at scale.

    Jason breaks down the shift from manual, slow, human-only workflows to intelligent automation that blends machine translation, quality scoring, and human oversight. We discuss when AI should lead, when humans must stay in the loop, and how “tuning” content — not just translating it — helps brands protect voice, accelerate go-to-market timelines, and unlock real performance gains across global audiences.

    If you’re a marketing leader navigating global growth, brand consistency, and creative pressure, this conversation offers a practical roadmap for using AI where it truly adds value — and avoiding it where it doesn’t.
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    21 分
  • AI-First by Design: How Tomas Forsbäck and Readpeak Are Rebuilding Programmatic for the Open Web

    AI-First by Design: How Tomas Forsbäck and Readpeak Are Rebuilding Programmatic for the Open Web
    2026/01/28

    AI is no longer a performance enhancement — it’s the architecture.

    In this episode of AI: Machine-Made Marketing, Tomas Forsbäck, Group CEO of Readpeak, explains why the next era of programmatic advertising will be built AI-first, content-first, and privacy-first — or not at all.

    We unpack how Readpeak was designed specifically for contextual, native, and outcome-driven advertising on the open web, why legacy impression-based models are holding publishers and brands back, and how AI is already transforming creative effectiveness, media workflows, and trust in programmatic buying.

    Tomas also shares real-world results from AI-generated creative testing, discusses the shift from attention to measurable outcomes, and outlines what marketers should be rethinking today if they want to stay competitive in an AI-driven landscape heading toward 2030.

    If you’re navigating the future of programmatic, privacy-safe media, or AI-powered marketing strategy, this episode offers a grounded, practical look at where the industry is headed — and who’s best positioned to lead it.
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    27 分
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