『AI: Machine-Made Marketing』のカバーアート

AI: Machine-Made Marketing

AI: Machine-Made Marketing

著者: AI: Machine-Made Marketing
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Hosted by Becky Johnson

Explore the power of Artificial Intelligence in marketing, where advanced algorithms and data-driven insights are transforming how businesses engage with their audience. ​

Discover how AI can elevate your strategy and drive growth in today’s digital landscape.

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マーケティング マーケティング・セールス 経済学
エピソード
  • AI Is Not the Strategy. Growth Is.
    2026/06/17

    This week we're joined by Chan Suh, Senior Partner and Chief Digital Officer at Prophet. We talk about why AI is changing business the way the web once did, why measuring AI adoption misses the point, and how companies can move beyond endless pilots to create real growth. Chan also shares new research on consumer trust and explains why the brands that put people first will have the advantage.

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    21 分
  • Human First, AI Enhanced
    2026/06/03

    On this episode, I sit down with Steve Bevilacqua, Principal Consultant at Cella by Randstad Digital, for a candid conversation about what AI is actually doing inside marketing organizations today. We dig into the gap between executive expectations and real-world adoption, why leaders need to be hands-on with AI instead of simply directing others to use it, and how marketing teams can avoid creating bland, homogenized content. Along the way, we share a few laughs about six-fingered AI images, caveman prompting, and why AI should be viewed as a powerful tool rather than a replacement for human creativity. It's a practical, entertaining look at where AI delivers value today and where marketers still need to keep a human in the loop.

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    32 分
  • Engineering the Outcome in an AI-Driven Open Web
    2026/05/29

    On this episode of AI: Machine Made Marketing, Ivan Doruda, Global CEO at MGID, joins the show to discuss how AI is changing search, publishing, and performance marketing across the open web. From the shift away from traditional SEO to the growing importance of monetization, contextual intelligence, and generative engine optimization, Ivan shares a grounded look at where the industry is headed and why human expertise still matters in an increasingly automated world.

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    24 分
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