『AI: Machine-Made Marketing』のカバーアート

AI: Machine-Made Marketing

AI: Machine-Made Marketing

著者： AI: Machine-Made Marketing
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Hosted by Becky Johnson

Explore the power of Artificial Intelligence in marketing, where advanced algorithms and data-driven insights are transforming how businesses engage with their audience. ​

Discover how AI can elevate your strategy and drive growth in today’s digital landscape.

Copyright © 2026 All rights reserved マーケティング マーケティング・セールス 経済学
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  • What AI Visibility Really Looks Like with Caroline Giegerich, VP of AI at IAB

    What AI Visibility Really Looks Like with Caroline Giegerich, VP of AI at IAB
    2026/08/06

    Today's guest is Caroline Giegerich, Vice President of AI at the IAB. We talk about how the IAB gathers input from leaders across the advertising industry to develop new frameworks for measuring visibility, guidance on AI disclosure, and what marketers should be watching next. Listen in as Caroline explains how IAB’s work is turning big questions into practical guidance.
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    20 分
  • Your Customers Already Told You

    Your Customers Already Told You
    2026/07/23

    On this episode, we are joined by Matt Hixson, Co-founder and CEO of Tellagence. We talk about the next step for AI in marketing: moving beyond dashboards and reports to actually understanding customer intent. Matt also explains why the future isn't more data—it's knowing which data matters.
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    20 分
  • Making Room to Think

    Making Room to Think
    2026/07/09

    Today we are joined by Rebecca Sykes, Partner and Head of AI at Brandtech Group. We talk about taking the repetitive & mundane work out of marketing so people have more time to think, why AI should create opportunity instead of simply cutting costs, what agentic AI actually changes, and why the brands that come out ahead will be the ones that change their culture, not just their technology.
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    17 分
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