Artificial intelligence is transforming everything, from the way we work to the way we create media. But one question is becoming impossible to ignore:

Who is responsible for making sure AI is safe, fair, and ethical?

In this episode of The Media Machine, host Johanna Salazar sits down with Soribel Feliz, founder and CEO of Responsible AI = Inclusive AI and former Meta program manager, to explore the human side of artificial intelligence.

While AI promises massive productivity gains and new creative possibilities, it is also raising serious questions about the future of work, economic inequality, and the systems being built behind the scenes.

Soribel shares insights from inside the tech industry on:

• How AI is reshaping the global labor market
• Why many experienced professionals are struggling to transition in the AI era
• The hidden workforce responsible for moderating and training AI systems
• Why diversity in AI development is critical to preventing biased technology
• The growing role of governments and companies in AI regulation
• How generative AI could reshape media, storytelling, and content creation

This conversation also explores a critical concept rarely discussed in public conversations about AI: the "integrity workers" behind the technology, the people responsible for monitoring, auditing, and correcting AI systems.

As artificial intelligence continues to scale globally, Soribel argues that ethics cannot be an afterthought. It must be built into the system from the beginning.

If you work in media, technology, or the creative industries, this episode will challenge the way you think about AI and the responsibility we all share in shaping its future.

Note: This conversation was recorded in 2023, published in 2025 during Season 1 of TMM, but the issues discussed have only become more urgent as AI adoption accelerates across industries.