Jim Kreinbrink has kept his agency growing for more than 20 years while search, and now AI, changed everything. His secret? "The problem isn't the problem. My reaction is the problem."

I'm Jennifer McPherson. I didn't start my first business until I was 48, and Own Your Next is about taking ownership of what comes next in life, business and leadership.

My guest is Jim Kreinbrink, owner and founder of HyperDog Media. He founded the Denver-area agency in 2004 and has spent more than two decades driving growth through search, paid media, digital PR and now AI-driven discovery. Jim also started the Denver SEO Meetup in 2007, created SearchCon in Breckenridge, and AgencyCon grew out of SearchCon. He brought AgencyCon back last spring and it sold out. I was there, and I'll see Jim at the next one.

We talk about the moment that changed his agency's direction, staying open to new technology (including AI), keeping a human in the loop, the emotional side of losing a client, why agencies need to remarket themselves to their own clients, and building community in Denver.

🐾 Connect with Jim Kreinbrink
HyperDog Media: https://www.hyperdogmedia.com/
Jim's bio: https://www.hyperdogmedia.com/jim-kreinbrink/
LinkedIn: https://www.linkedin.com/in/hyperdogmedia
HyperDog Media on LinkedIn: https://www.linkedin.com/company/hyper-dog-media
AgencyCon: https://agencycon.events/

🎧 Listen to Own Your Next
Apple Podcasts: https://podcasts.apple.com/us/podcast/own-your-next-bold-moves-in-business-life/id1861608494
Spotify: https://open.spotify.com/show/47U9XlAOcCQzH9NHLJvX54
Substack: https://jenmcp.substack.com

💬 Want to use AI in your business? Comment SKOOL and I'll send you an invite to my free Level Up AI community.

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