Jesse is building an AI version of himself. Jason is handing out bright orange flyers. Both are figuring out how to get their work in front of people.

In Episode 12 of Built In Real Time, Jesse shares his plans to turn RESPTAC educational articles into short videos using an AI avatar, and why being honest about the technology matters. Jason catches up on the painting business, from new shirts and business cards to passing out flyers and reconnecting with a contractor who might send work his way.

The conversation moves into affiliate links, building relationships, and the values behind the businesses. Jason shares the personal code he has written down, and the two work through what integrity means when the easy choice and the right choice pull in different directions.

They also talk about identity beyond a job title, being useful to others, the example they set for their kids, and preparing for a Lost Coast backpacking trip that gives them something to look forward to outside of work.

The challenge this week: write down what matters to you, pick a direction, and take a step you can follow through on.

Find the show: https://www.builtinrealtime.com/
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Chapters
00:00 Welcome to Built In Real Time
00:15 Getting back to building content
01:36 Building an AI avatar and keeping it honest
10:13 Affiliate links and the gear you already use
12:33 Orange flyers and finding painting customers
15:30 A handshake that could lead to the next job
19:58 Writing down your core values
25:04 Integrity when the decision gets difficult
30:00 Strength, service, and the legacy you leave
32:28 Identity beyond a job title
39:56 Preparing for the Lost Coast backpacking trip
45:58 Pick a direction and stay in the fight

Built In Real Time. Building the vision, taking the hits, and documenting the climb.

If this one hit home, follow the show, leave a review, and send it to someone who's in the fight too. Got a story, a question, or a win to share? Email us at builtinrealtime.pod@gmail.com.

Intro/Outro music by Ryder X. Find him on Spotify.

Stay in the fight.