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In this episode of the AI Agents Podcast, host Demetri Panici speaks with Kevin White, Head of Marketing at Scrunch, about how artificial intelligence is transforming SEO, brand visibility, and digital marketing strategies.

As AI platforms like ChatGPT, Perplexity, Gemini, and other large language models rapidly change how users discover products and services, marketers are facing a major shift.

Traditional SEO strategies are evolving into something much broader — where brands must now optimize not just for search engines, but also for AI-driven discovery platforms.

Kevin shares insights into how companies can benchmark their brand visibility across AI tools, monitor AI crawler activity, and optimize websites to ensure accurate representation within AI-generated responses.

The discussion dives deep into the concept of zero-click search, where users get answers directly from AI without visiting websites, and how businesses can still drive conversions despite declining traditional traffic metrics.

The conversation also explores Scrunch’s Agent Experience Platform, which helps companies detect AI bot traffic, optimize site structure for AI crawlers using structured formats like markdown and JSON, and create separate optimized experiences for both human visitors and AI agents.

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⏰ TIMESTAMPS:

00:00 – Marketing in the Age of AI

01:04 – Kevin White’s Marketing & AI Background

03:06 – Joining Scrunch & AI Marketing Opportunities

05:12 – Why Measuring AI Visibility Matters

07:55 – Zero-Click Search & AI Brand Analytics

09:05 – Optimizing Websites for AI Crawlers

10:25 – Agent Experience Platforms Explained

12:55 – How AI Bots Crawl and Interpret Websites

15:17 – Identifying AI Bot Traffic & Analytics

17:04 – Scrunch Customer Workflow & Marketing Maturity Model

19:13 – Target Customers & Market Adoption

21:02 – Real Business Results & Conversion Improvements

23:00 – Higher Conversion Rates from AI Discovery

25:05 – AI Tools Supporting Small & Medium Businesses

29:32 – AI Commerce & Future Content Monetization

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In this episode of the AI Agents Podcast, host Demetri Panici sits down with David Petrou, founder and CEO of Continua AI, to discuss the evolution of AI agents, multimodal models, and social AI.

They explore how agentic systems are reshaping collaboration, productivity, and human connection, sharing insights from real-world experience building AI products and lessons learned from past innovations.

David shares his journey from Google, where he spent nearly two decades working on AI and machine learning, to founding Continua AI, a company focused on creating AI agents that actively participate in group conversations, nudging people to connect and collaborate more effectively.

They discuss the nuances of AI development, from early experiences with machine learning and language models to the latest breakthroughs in reasoning, tool usage, and zero-shot learning.

David and Demetri also cover technical insights, including AI hallucinations, token efficiency, latency, cost optimization, and on-device processing, providing listeners with a clear understanding of the opportunities and challenges in building intelligent systems today.

This episode is a must-watch for anyone interested in the future of AI, productivity, and social intelligence—whether you're a developer, entrepreneur, or AI enthusiast—and how cutting-edge AI can elevate both personal and organizational performance.

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⏰ TIMESTAMPS:

00:00 – Proactive AI agents and Slack integrations

03:18 – Introduction to the AI Agents Podcast

05:15 – David Petri’s background and journey into AI

09:37 – Machine learning, humility, and agentic intelligence

14:06 – Why early AI ideas failed and lessons from Google Glass

18:36 – Multimodal AI and real-world use cases

23:03 – Hallucinations, tokens, and how LLMs actually work

27:03 – Cost, latency, and the rise of on-device AI

31:20 – Designing social AI for group conversations

36:48 – Product vision: AI that enhances human connection

41:55 – The future of agentic AI and collaboration

47:32 – Final thoughts on innovation and timing

52:11 – Episode wrap-up and closing remarks

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In this episode of the AI Agents Podcast, we sit down with Jason Ambrose, CEO of People.ai, to explore how AI is transforming revenue operations and scaling go-to-market (GTM) teams.

Jason shares how People.ai uses AI-driven data to automate administrative tasks, uncover actionable insights, and enable sales teams to focus on building customer relationships and closing deals.

He dives into the critical role of AI in optimizing CRM workflows, forecasting with better accuracy, and surfacing context-rich answers to drive strategic decisions.

We also discuss key trends in AI adoption across traditional and tech-forward enterprises, the importance of embedding AI into sales motions without disrupting workflow, and how emerging AI agent frameworks like Multi-Agent Collaboration Protocol (MCP) are unlocking intelligent automation at scale.

Whether you're in RevOps, sales leadership, or exploring AI-powered tools to boost productivity, this episode is packed with practical insights for leveraging AI in your GTM strategy.

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⏰ TIMESTAMPS:

0:33 - Meet The Host And Guest

1:34 - Jason’s Journey Into AI

2:38 - What Is RevTech Explained

5:03 - Joining People AI And Mission

7:01 - How People AI Works

9:05 - Traditional Vs Tech Companies In AI

11:01 - People AI’s Core Differentiators

15:01 - Future Of AI In Sales

20:02 - Product Evolution And MCP Unlock

31:09 - Real Use Cases With Agents And AI

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