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AI is moving beyond answering questions and toward taking action on our behalf. But as agents handle more of the customer journey, what happens to the websites and publishers that make AI-powered discovery possible?

In this episode of Found in AI, Cassie Clark breaks down two developments that reveal different sides of the future of search.

First, Meta introduces Muse, a personal AI agent designed to complete tasks on a user’s behalf. Cassie explores what the shift from AI answers to AI actions could mean for brand discovery, the customer journey, and why being recommended by an AI engine may no longer be enough.

Then, we turn to a story that deserves more attention: Yahoo Scout. Yahoo CEO Jim Lanzone is making the case for an AI search experience that keeps publisher links visible and preserves opportunities for referral traffic. Cassie examines why that approach matters, what it could mean for the economics of the open web, and why marketers need to look beyond citations when measuring AI visibility.

In this episode:

• What Meta’s Muse reveals about the shift from AI search to AI agents
• Why brands need to think about agent readiness, not just AI visibility
• How Yahoo Scout approaches AI-generated answers and publisher links
• Why citations and referral traffic are not interchangeable
• What the future of AI discovery could mean for marketers, publishers, and the open web

Stories covered:
Meta: Introducing Muse, a Personal AI Agent
The Next Web: Yahoo Scout, Jim Lanzone, and the Future of Publisher Links

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Cassie Clark is an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com.

Or request your AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/