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AGENCY inTELL

AGENCY inTELL

著者： Robbie Adair & Roger Williams
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A podcast hosted by Robbie Adair and Roger Williams for digital agencies exploring business, tech, and wellness intel from the agency world.Copyright 2026 AGENCY inTELL. All Rights Reserved. マネジメント・リーダーシップ リーダーシップ 経済学
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  • On The Scene at Vistara 2026: The Agency-for-Agencies AI Conference

    On The Scene at Vistara 2026: The Agency-for-Agencies AI Conference
    2026/07/24
    Robbie and Roger recap Vistara 2026In this episode, Robbie & Roger recap Vistara 2026 in Austin, Texas, a two-day agency-for-agencies conference put on by E2M Solutions. This one wasn’t built around a single technology stack — it was built around the business of running an agency in an AI-first world, complete with a live AI Lab, action-item-heavy keynotes, and a diverse room of owners comparing notes on what’s actually working. Featured takeaways from Jason Swank on building your own AI operating system, Brittany Mueller’s viral “go build your ugly project” challenge, Andy Crestodina on AI citation hunting as the new backlink hunting, and David C. Baker’s closing “get on the bus” keynote. Plus the vendor and media-partner view from Roger (sponsoring with Kinsta) and Robbie (media partner running a five-camera podcast studio on site).Key Topics:Why an agency-for-agencies conference hits different than a tech-specific eventE2M’s AI Lab: talk to a bot about your business and walk out with action items in five minutesJason Swank on building your own AI-powered operating system for your agencyBrittany Mueller’s call to action: “go build your ugly project” and stop waiting for perfectAndy Crestodina on AI citation hunting as the new backlink huntingDebunking the Reddit hype: for small B2B, it’s classic SEO — industry trade pubs and your own siteDavid C. Baker’s closing keynote: the first trend he’s ever told agencies to jump onThe sponsor view from Roger (Kinsta) and the media-partner view from RobbieWhy this room felt different: a high percentage of female agency owners and open, generous conversationsPractical framing for agency owners who feel behind on AI (spoiler: everyone does)What Khushboo and Vishal (E2M) are doing next with custom models and sentiment AIWhy AI adoption isn’t optional, but you get to pick your paceTimestamps:00:00 - Cold open: attendee voices on what Vistara delivered00:52 - Three conferences in two months, and why the bonus recap episodes01:13 - Setting the scene: Vistara 2026 in Austin, mid-May01:28 - Why an agency-based, business-focused event felt different02:22 - Vistara is put on by E2M Solutions, a white-label agency02:52 - Year two of Vistara, and the gap it fills for agency owners03:24 - Brant and E2M’s AI-forward point of view03:35 - AI for clients vs. AI for your own agency operations04:03 - Inside E2M’s AI Lab on the show floor05:06 - Jason Swank on creating your own AI operating system06:51 - Brittany Mueller: “go build your ugly project” and the takeaway that spread on LinkedIn07:40 - Chunking AI builds the way you’d hand a task to an intern08:31 - Andy Crestodina on citation hunting as the new backlink hunting09:47 - The Reddit myth, debunked for small B2B10:26 - The unsexy truth: classic SEO, trade pubs, and your own website still win11:13 - Andy’s prompt-creation project and long-form prompts11:42 - Feeling behind on AI is universal, even inside the industry12:28 - The agency owners who say “never AI” and where they land13:18 - Going meta: Roger sponsoring with Kinsta, Robbie as media partner13:38 - Shooting video at a tech/agency conference vs. a client event14:24 - Julia and the Vistara team on organization and running on time15:13 - The Kinsta booth design, sticker interactivity, and Monday kayaking16:52 - Running the on-site five-camera podcast studio between meetings17:17 - Dot and Co (E2M) on the show and podcaster-on-podcaster interviews17:37 - Shout-outs to Khushboo and Vishal (E2M) and what’s coming next in AI18:13 - Custom smaller models and sentiment AI for customer health19:08 - David C. Baker’s closing keynote: “get on the bus”19:50 - Copyright, AI backlash, and the honest response from the stage21:03 - The bus metaphor: why this trend is different from digital transformation21:51 - Would Kinsta sponsor Vistara again? Absolutely, yes22:48 - The most diverse agency room they’ve been in, and why it mattered23:53 - “Ask me about AI” t-shirts and what’s next for Vistara24:14 - Where to find the next Vistara: joinvistara.comResources & Links:• Vistara (https://joinvistara.com/)• E2M Solutions (https://www.e2msolutions.com/)• Kinsta (https://kinsta.com/)• Andy Crestodina / Orbit Media (https://www.orbitmedia.com/)• David C. Baker (https://www.davidcbaker.com/)• AGENCY inTELL on YouTube (https://www.youtube.com/@AGENCYinTELL)
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    25 分
  • AGENCY inTELL: Miriam Schwab

    AGENCY inTELL: Miriam Schwab
    2026/06/02

    Join us as Miriam Schwab shares her impressive evolution from freelancing and agency ownership to joining Elementor, along with her innovative approaches to using AI in web development. Whether you're an agency owner or interested in AI's role in the future of websites, this episode offers actionable insights and inspiring stories.Key Topics:

    • Miriam Schwab's transition from agency founder to corporate innovator at Elementor
    • Lessons learned from managing agency life and re-entering the corporate world
    • The strategic use of AI tools like Claude for building and optimizing websites
    • How websites remain critical in the AI era, emphasizing content importance
    • Practical workflows combining AI with WordPress development
    • Impact of AI on agency business models and project pricing
    • The significance of documentation and organized AI workflows
    • The evolution of WordPress and its integration with AI, including future-proofing strategies
    • Static site generation and AI’s role in improving performance and security
    • Addressing AI exhaustion and maintaining mental health in a tech-driven environment

    Timestamps:

    • (00:00) - Intro: Deep insights from Miriam Schwab, from agency to Elementor
    • (02:24) - Miriam's journey: From freelancing to agency ownership to corporate role
    • (03:17) - Shift from agency to corporate: motivations and lessons learned
    • (08:24) - Managing large organizations like Elementor: navigating new scales
    • (12:15) - Why websites are still vital in 2026: content and AI intersection
    • (13:52) - Building Miriam’s personal website with AI for creativity and control
    • (15:54) - The role of agencies and their evolving value with AI tools
    • (16:45) - Using Claude to customize website architecture and design workflow
    • (20:00) - Documenting AI projects: lessons learned and future strategies
    • (26:33) - Why Miriam prefers Claude over AI tools inside Elementor for initial builds
    • (29:15) - WordPress and AI: emerging partnerships, dependencies, and future outlook
    • (32:12) - The new era of static WordPress sites powered by AI
    • (34:04) - Static sites, caching, and security considerations in an AI-driven web
    • (36:14) - Preparing hosting infrastructures for high AI demand and resource management
    • (41:14) - How clients will demand AI integration and the importance of ownership
    • (43:12) - Shifting agency pricing models: from hours to outputs with AI
    • (45:18) - Strategic planning and documentation for AI-enhanced website projects
    • (50:20) - Legacy WordPress features still vital: customizer, post types, and custom fields
    • (55:12) - The future of web development: no-code, low-code, and AI abstractions
    • (62:48) - Miriam's thoughts on the role of PHP and emerging no-CMS sites
    • (66:36) - Practical advice: combating AI exhaustion with pauses and reflection
    • (69:11) - The importance of financial management via QuickBooks Online for agencies
    • (73:46) - The importance of shutting down and taking breaks for sustained creativity

    Resources & Links:

    • Miriam Schwab’s Website – ( https://miriamschwab.me/ )

    Connect with Miriam Schwab:

    • Twitter – ( https://twitter.com/MiriamSchwab )
    • LinkedIn – ( https://www.linkedin.com/in/miriamschwab/ )
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    1 時間 14 分
  • On The Scene at Acquia Engage Denver 2026

    On The Scene at Acquia Engage Denver 2026
    2026/05/05

    In this episode, Robbie & Roger go on the scene in Denver, Colorado to gather intel from Anna Rogert (Acquia), Jamie Abrahams (FreelyGive), Paul Roetzer (Marketing AI Institute), and Dries Buytaert (Acquia / Drupal) about the Acquia AI Initiative, the new Source and Source CMS products, AI governance and security, and what AI means for agencies, the next generation of workers, and the future of the open web. Discover why this Drupal-led conversation is as much about business strategy and community collaboration as it is about technology.

    Key Topics:
    • Why 90% of enterprise AI projects fail, and how to be in the 10%
    • The Acquia AI Initiative: what open, sovereign AI looks like for Drupal
    • Source and Source CMS as Acquia’s AI-powered site builder play
    • Reframing AI as “giving humans back time,” not replacing them
    • Why governance, security, and the right experts in the room matter when shipping AI to production
    • The shift from technical deep-dives to business-level AI adoption conversations
    • Marketing AI Institute’s framing that we’re only halfway through the AI shift
    • AI’s impact on employees, customers, and the next generation of students
    • Breaking down the walls between WordPress, Drupal, Joomla, and other CMS communities
    • Why owning your own website still matters when AI training data is the new currency
    • Where agency marketing budgets, energy, and strategy are heading next

    Timestamps:

    00:00 - Cold open: AI is the topic, not just a topic

    00:44 - Setting the scene: Acquia Engage Denver 2026

    01:04 - Anna Rogert (Acquia) on her first Engage and the production value

    01:21 - Dries Buytaert on the shift from one big Engage a year to a smaller traveling roadshow

    01:43 - Jamie Abrahams on why 90% of enterprise AI projects fail

    02:15 - Paul Roetzer (Marketing AI Institute) on a smart, challenging audience

    02:53 - Robbie on AI being woven into every single talk

    03:14 - Jamie Abrahams inside the Acquia AI Initiative: open, sovereign, community-driven

    03:47 - Paul Roetzer on having the right experts in the room for AI governance

    04:24 - Anna Rogert on AI giving humans back time, not replacing them

    04:43 - Dries Buytaert: “My agents are very busy back in my hotel room”

    04:56 - Business front-and-center: practicality over technical weeds

    05:53 - Anna Rogert on Source, Source CMS, and why GEO/AIO is the agency hot topic

    06:24 - Clearing up the “out of budget” misconception about Acquia

    06:41 - Dries Buytaert on how Source lowers the barrier to running a Drupal site

    07:14 - Paul Roetzer on Acquia’s security-first approach to AI

    07:43 - Jamie Abrahams: AI is no longer a proof of concept, it’s shipping real value

    08:45 - Why Paul Roetzer’s keynote and Marketing AI Institute course matter

    09:54 - The one question Paul Roetzer wishes executives would ask sooner

    10:47 - The conversation we’re not having: AI’s impact on the next generation

    11:26 - AI is breaking down the walls between WordPress, Drupal, and other CMS communities

    12:18 - Own your website: where do you think AI training data comes from?

    13:24 - The marketing through-line from PressConf to Engage

    14:02 - Closing optimism: find your energy and start collaborating

    Resources & Links:
    • Acquia Engage (https://www.acquia.com/about-us/events/acquia-engage)
    • Drupal (https://www.drupal.org/)
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    15 分
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